Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected. 

Find our story here: About Meridian

The role:

The Meridian Credit Union Marketing team is looking for a technically savvy SEO Content Specialist, responsible for organic SEO optimization for websites and written content under the Meridian Group of Companies banner.

In this role, you’ll lead SEO initiatives from inception through execution, including content and keyword strategy, content optimization, technical analysis, link building, and reporting. As the successful candidate, you’ll be keenly focused on improving our ranking and relevance, creating a positive user experience, growing traffic and lead volume, and increasing brand awareness.

 

Your role as a SEO Content Specialist, you will:

Strategy and planning

Collaborate with the broader marketing team to develop strategy and SEO roadmap. Develop optimization strategies to increase Meridian’s search results ranking for our various lines of business including but not limited to Retail, Business, Wealth, and Credit Cards. Determine measurable goals that can show improvement tied to SEO efforts. Perform ongoing keyword research, discovery, and optimization plans for new relevant keywords to use throughout the website. Research and analyze competitor sites. Develop and implement link building strategy. Review and evaluate landing pages for SEO enhancements and opportunities to add schema Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Execution

Monitor on and off page performance using SEO tools, including Google Analytics, Render SEO and SEMRush. Identify issues related to technical SEO and work with development partners and technical team to implement. Write compelling, optimized copy for web pages and blog posts. Make content updates and implement SEO optimizations within the CMS. Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI on organic search. Analyze website analytics data for insights. Optimize copy and website and blog pages for campaigns as well as larger initiatives. Be the primary point of contact for SEO vendor relationships

Communication and collaboration

Collaborate with the technical team and development partners to ensure SEO best practices a followed consistently. Collaborate with SEM team; capitalize on SEM strategies that may drive traffic for keywords we can’t rank highly for organically.  Work with content team and strategists to drive SEO in content creation. Work with the technical team to ensure SEO best practices are properly implemented. Build and monitor reports within the SEO platform. Share insights and reporting with the broader marketing team on the monthly basis. Act as the SEO champion, educating the broader team and partners on the basics and benefits of SEO

Knowledge, Skills, and Experience 

Minimum of 7 years of experience working with websites, digital marketing, and SEO platforms. Degree in Computer science, IT systems, Marketing, Business, or equivalent work experience. Experienced with Google Analytics and Google Search Console tools. Experience with SEO tools such as SEMrush, Ahrefs, and BrightEdge Understanding of user experience and the customer journey. In depth understanding of content management systems, website structure, and link building. Experience in financial services an asset. Experience with Kentico (or comparable CMS) an asset. Advanced understanding of all three levels of SEO; technical, on-page, and off-page. Significant knowledge of SEO strategy and analytics. Expert understanding of keyword research and content gap analysis. Exceptional written and oral communication skills. Keen understanding of website accessibility standards. Knowledge of BrightEdge or similar SEO monitoring and optimization platforms (Conductor, Site Improve, etc.). Proven problem-solving skills. Flexible and adaptable within a dynamic environment

Join us! Our team works in a hybrid environment at 3330 Bloor Street West, Toronto OR 75 Corporate Park Drive, St. Catharines.

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.
 

What's in it for you?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success. We provide you with the tools and technology needed to delight your candidates and clients. You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world Hybrid work arrangements with in-person office time to collaborate, innovate and form relationships with your colleagues This isn't your typical "corporate" job. We work hard and we have fun.

Our story:

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

 

Our Commitment to You:

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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