Job Description

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina. Flexibility for occasional travel may be required.

The Manager, SEO will lead the technical SEO strategy for our omni-channel retail platform, ensuring that our digital properties, including websites, mobile apps, and B2B experiences, are fully optimized to drive organic traffic and conversions. This role will involve leading a team of SEO specialists, collaborating with cross-functional teams, and overseeing all technical aspects of SEO, from site infrastructure to mobile optimization, while aligning SEO efforts with overall omni-channel marketing objectives.

What will you do?

Technical SEO Strategy Development: Lead the creation and implementation of a comprehensive technical SEO strategy tailored to the unique needs of an omnichannel retail business, focusing on driving organic growth, improving site health, and ensuring technical excellence across web and mobile platforms.Team Leadership & Development: Manage and mentor a team of SEO specialists and analysts, ensuring they are aligned with the company’s goals and continuously improving their skills. Conduct regular training on technical SEO best practices.Cross-Department Collaboration: Work closely with product, technology, marketing, and UX teams to ensure seamless integration of SEO efforts into the broader omnichannel strategy. Advocate for SEO best practices in all technical and content-related decisions.Site Architecture & Crawlability: Lead efforts to optimize the site architecture, ensuring it is easily crawlable and indexable. Oversee the management of sitemaps, robots.txt files, and internal linking structures to maximize visibility and rankings across search engines.Mobile-First & Page Speed Optimization: Ensure that both desktop and mobile experiences are optimized for Core Web Vitals and mobile-first indexing. Collaborate with development teams to improve site speed, user experience, and performance, particularly for key retail areas like product pages and the checkout process.Structured Data & Schema Implementation: Oversee the implementation of structured data (e.g., product, review, FAQ schema) across all digital touchpoints to enhance search visibility and enable rich results. Stay up-to-date with the latest trends in schema markup for omnichannel retail.Local SEO & Multichannel Optimization: Lead initiatives to optimize local search performance, ensuring store locations, hours, and other critical business information are consistent and up-to-date across Google, Maps and other directories. Integrate SEO strategies with in-store promotions and local marketing efforts.On-Page SEO Strategy: Develop and oversee on-page SEO best practices, including optimizing category pages, product descriptions, title tags, meta descriptions, and internal linking strategies across the website to drive organic traffic and improve conversion rates.SEO Reporting & Analytics: Define and monitor key SEO performance metrics (KPIs) using tools such as Google Analytics, Google Search Console, SEMrush. Create regular reports for senior leadership on the impact of SEO initiatives on traffic, rankings, and revenue.Algorithm Updates & Industry Trends: Stay informed about search engine algorithm updates and eCommerce SEO trends. Proactively adjust strategies to maintain and improve rankings in response to search engine changes and evolving customer behavior in retail.Technical SEO Audits & Implementation: Lead technical SEO audits, identifying and resolving key issues such as crawl errors, broken links, duplicate content, and server issues. Oversee technical implementation, working with developers to ensure SEO requirements are met.

Qualifications:

Deep knowledge of SEO tools such as Screaming Frog, SEMrush, Google Search Console, and Google AnalyticsProficiency in HTML, CSS, and JavaScript as it relates to SEOAbility to partner and collaborate effectively with development teams.Strong experience with structured data and implementing local SEO for multi-location retail businessesExpertise in mobile SEO, page speed optimization, and Core Web Vitals for both web and mobile platformsProven ability to drive SEO performance and contribute to omnichannel growth strategiesExcellent communication skills, with the ability to articulate technical SEO concepts to non-technical stakeholdersExperience with headless CMS, JavaScript frameworks (e.g., React, Angular, Vue) in relation to SEO preferredExperience working with eCommerce platforms (e.g., HCL, Shopify, Magento, Salesforce Commerce Cloud) preferredFamiliarity with server-side SEO (e.g., NGINX, Apache) and CDNs (Content Delivery Networks) as they pertain to large-scale retail sites preferred

Top 5 Required Technical Skills:

Search Engine Optimization (SEO): Acumen in driving organic traffic to a website by improving the quality of content, and ensuring technical, on-page, and off-page optimization.Data Analysis: Skill in the process of examining data sets in order to find trends and draw conclusions about the information they contain.Data Storytelling: Ability to look at multiple sources of qualitative and quantitative information and synthesize them into a meaningful story, targeted to a specific audience.Website Analytics Tools: Experience using tools such as Google Analytics and IBM Coremetrics to track and measure website performance, resolving any issues.Detail-oriented: Ability to complete tasks while paying attention to all areas involved, no matter how small, ensuring thorough and accurate execution.

Top 5 Required Leadership Skills:

Perseverance: Define their purpose and their "why"; Uncovers and addresses what individuals need to be more satisfied and engaged at workServe Others:     Help Team Members develop growth strategies aligned with their strengths, weaknesses, goals, and desires.Agility: Quickly seek to understand how the company works and operates to uncover efficienciesCritical Thinking: Quickly seek to understand how the company works and operates to uncover efficienciesPassion for Customers: Ensure that Team Members are tied into their customers; Set the tone for customer focus

Certifications, Experience, and Education:

Certifications: Google Analytics Certification or other relevant SEO/Analytics certifications a plus.Experience: 5-7 years of experience in a technical SEO role, with at least 2 years in a leadership position within eCommerce or omni-channel retailEducation: Bachelor’s degree in Business, eCommerce, Marketing or similar field of study; or equivalent combination of experience and/or education.

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 5,000 stores and WorldPac branches in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class.

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