Description Robert Half Marketing & Creative is looking for a SEO Specialist for one of our clients in Charlotte, NC! We are seeking a results-driven and detail-oriented SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to improve organic search rankings, drive website traffic, and enhance overall online visibility. This role requires a deep understanding of current SEO best practices, keyword research, and content optimization. Key Responsibilities: + SEO Strategy Development: Develop and implement comprehensive SEO strategies aligned with business goals to improve organic search rankings and online visibility. + Keyword Research: Perform thorough keyword research to identify opportunities for targeted content optimization and new growth areas. + Content Optimization: Optimize website content, including meta tags, headers, images, and on-page elements, to ensure adherence to SEO best practices. + Technical SEO: Conduct technical audits to identify and resolve website performance issues, including crawl errors, site speed, mobile usability, and indexing challenges. + Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software. Provide detailed reports on traffic, rankings, and other key metrics. + Link Building: Develop and execute link-building campaigns to improve domain authority and search engine rankings. + Competitor Analysis: Analyze competitor strategies and market trends to identify new opportunities and stay ahead in the industry. + Collaboration: Work closely with the content, marketing, and web development teams to ensure SEO best practices are implemented across all platforms. Requirements Qualifications: + Proven experience as an SEO Specialist or similar role. + Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms. + Strong understanding of search engine algorithms and ranking factors. + Knowledge of HTML, CSS, and website development best practices. + Experience with Google Analytics, Google Search Console, and other analytics tools. + Exceptional analytical and problem-solving skills. + Excellent written and verbal communication skills. + Ability to manage multiple projects and meet deadlines Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .