Overview: 

The SEO specialist plays a vital role in daily task execution to achieve our clients’ goals.The SEO Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape. 

Role and Responsibilities:  

Task Management and Ownership:  SEO Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Specialists must keep Asana due dates current as things change based on urgency communicated by strategists and clients.

The primary tasks Specialists must be able to fulfill are:

Content Briefs

Must adhere to all client standards, including tone of voice / brand guidelines, and should require minimal edits

Must adhere to SEO best practices including competitive research and inclusion of target terms

Keyword Research

Must be able to identify and aggregate relevant keywords and organize them based on topic clusters

Competitor Research

Must be able to pull competitive domain metrics such as organic traffic, ranking keywords, and content strategy

Technical Audits

Must be proficient in site crawling tools such as Screaming Frog, in order to aggregate and organize a full diagnosis of website crawlability errors

Must be familiar with Google Search Console reports, such as Core Web Vitals

Reporting Support

Being able to pull and format website traffic and conversion data according to our templates within Looker 

Any additional task templates as set in Asana as needs occur

Proactive Communication: Effectively communicate with the Strategist team, reporting any challenges or requirements during the execution of task assignments in order to fulfill the tasks successfully

Ensure you are asking contextual questions and for any additional details you may need to complete a task outlined to you by your Strategist

These can include specific questions about the client itself, their industry, expectations on delivery format, etc. 

Message team members and respond within working hours for all asks required to complete your work and proactively communicate regarding deadlines

Time Management: For specialists, no two weeks are the same. A successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps specialists provide team members with accurate estimates for task completion. A specialist is doing well with time management if they are: 

Completing every task on time or recognizing early-on when a task will not be able to be completed by its anticipated date and notifying the specialist 

Giving accurate estimates for the time it takes to complete a task 

Avoiding personal burnout by leaning into our core tenant of “Balance is our choice” by taking PTO

Goals:

Task Acceptance Rate: 95%

As measured by whether completed work was presented to a client

Timeliness of Execution: 100%

CSAT scores > 4.2 for their pod

What You Offer:

A fundamental grasp of SEO principles: keyword research, on-page optimization, and link building

Basic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google Analytics

Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools

Proven organizational, project, and time management skills

Genuine enthusiasm for digital marketing, SEO and Content