Services and Install Base Marketing Manager (Cambridge, MA)
In this role, you define and shape the way Philips engages Customers in the North American healthcare market.
Services provides an incredible marketing opportunity to communicate innovative capabilities to the market, while driving campaigns and programs that build long-term Customer loyalty. The Services and Install Base Marketing Manager drives long-term install base marketing campaigns and programs driving Customer value realization, retention, growth, advocacy, and efficiency. You will lead Marketing plan development of audience centric engagement strategy. Define the campaign strategy per customer segment together with the services marketing team to drive reputation, generate demand, create loyalty and enable sales across the services business.)
Your role:
Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.Define service audiences, insights, value propositions, fact-base, offer design and key performance indicators.Create the go to market marketing approach (Segmentation, Targeting, Positioning, Promotion) to drive Customer loyalty, lifecycle management, and key performance indicators for install base retention, growth and advocacy.Contribute to annual business processes including, but not limited to marketing plan development, Customer engagement strategy, and budget management.You're the right fit if:
Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions5+ year experience marketing technology, healthcare or medical technology products and solutions, including creating customized value propositions to unique customers and market segmentsDemonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement and Customer loyalty.Experience working in a business with complex market/channel structuresProven change agent who is willing to actively promote new ways of doing businessStrong results orientation. Capable of making commitments, setting priorities, and delivering results on time and on budget.Creative thinker who can bring fresh ideas and think around roadblocksYou must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Sales position.About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Learn more about our business.Discover our rich and exciting history.Learn more about our purpose.Read more about our employee benefits.If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge MA
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.