The Vice President of Revenue Operations & Product will be responsible for leading and scaling our media revenue strategy, driving both topline growth and profitability across our OMP, PMP and Direct ad product business. This role will oversee the full lifecycle of programmatic operations, from managing and optimizing SSP relationships to developing new revenue streams and ensuring seamless execution of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals. Additionally, this role will oversee the strategy, innovation, and evolution of our AD product, programmatic product, and PMP product offerings, ensuring they remain competitive and seamlessly integrated with our broader monetization strategy.

The VP Of Revenue Operations & Product will serve as the senior programmatic expert both internally and externally, working closely with key stakeholders across Sales, Yield/RevOps, AdOps, PubOps, Engineering, and Data teams to ensure programmatic success at scale. This individual will play a pivotal role in shaping our programmatic vision, identifying new business opportunities, and aligning strategy with broader organizational goals. The ideal candidate will bring a deep understanding of the programmatic landscape, a track record of driving revenue growth, and the ability to represent the company in high-level client and partner conversations.

Responsibilities:

Programmatic Strategy, Ad Product Innovation & Revenue Growth

Lead the programmatic revenue strategy, identifying and executing initiatives that drive revenue and maximize yield across all demand sources. Oversee the development, innovation, and integration of new Ad products, programmatic solutions, and PMP offerings to meet evolving market demands and enhance our competitive positioning. Optimize programmatic partnerships, negotiating favorable terms and ensuring ongoing strategic alignment with SSPs, exchanges, and demand partners. Identify emerging trends in programmatic advertising and implement innovative solutions and products to stay ahead of industry changes. Spearhead the continuous evolution of our programmatic business, from technical enhancements to data-driven decision-making.

SSP & Partner Management

Oversee and strengthen relationships with SSPs, DSPs, and other programmatic partners, ensuring optimal performance and efficiency. Lead negotiations with new and existing partners to secure improved terms, reduce discrepancies, and maximize overall profitability. Evaluate and onboard new SSPs, ensuring they align with our revenue and performance objectives.

Deal Execution, Strategy & Optimization

Guide the development and execution of high-impact PMP and PG deals, ensuring they deliver against buyer objectives and drive sustained revenue growth. Partner with the Sales team to develop innovative programmatic solutions that unlock new revenue opportunities. Lead strategic discussions with advertisers, agencies, and partners to showcase our programmatic capabilities and value proposition.

Yield, Inventory, & Product Optimization

Define and execute yield management strategies that drive higher revenue per mille (RPM) for publisher partners. Oversee ad inventory segmentation and categorization, aligning supply-side strategy with demand-side needs. Continuously innovate and refine AD product, PMP, and programmatic offerings, ensuring they align with market trends and advertiser needs. Analyze historical performance, identifying key revenue drivers and new opportunities for optimization.

Cross-Functional Leadership & Internal Collaboration

Act as the primary programmatic thought leader within the organization, educating and guiding internal teams on programmatic best practices and trends. Work closely with Engineering to prioritize and drive product roadmap initiatives that enhance our programmatic capabilities. Collaborate with the Data team to refine audience segmentation strategies and improve targeting effectiveness. Partner with Audience Development and PubOps teams to optimize syndication strategies and expand premium inventory offerings. Develop and present executive-level insights on programmatic performance, trends, and opportunities to leadership teams.

Requirements:

10+ years of experience in programmatic operations, revenue strategy, or ad tech leadership roles. Deep expertise in SSPs, DSPs, Prebid/oRTB, GAM, and programmatic ecosystem platforms. Proven ability to develop and execute product strategies for AD products, PMP, and programmatic offerings. Strong analytical skills with experience handling large datasets using Excel, Looker, SQL, or similar tools. Demonstrated leadership in cross-functional collaboration, with experience managing multiple stakeholders across PubOps, Sales, Engineering, BI, and Data teams. Hands-on experience with PMP setup, troubleshooting, and optimization. Exceptional problem-solving and communication skills, with the ability to articulate complex programmatic concepts to internal and external stakeholders.

This role is ideal for a strategic and results-driven programmatic leader who thrives in a fast-paced, revenue-focused environment. If you are passionate about programmatic innovation, product development, and revenue acceleration, we invite you to apply.

Typical wage range: $160k - $180k + Bonus

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

About SHE Media:

As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward.  SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment.

SHE Media’s flagship brands, SheKnows, Flow, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive.  SHE Media is also dedicated to advancing women’s health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women’s whole life health.

Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on LinkedIn, Instagram, Facebook and Twitter.

 

About PMC:    

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com