Job Title:Beauty Shopper Marketing Lead

Location: Kingston 

About Unilever 

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’  

Team Introduction 

Beauty & Wellbeing is one of Unilever’s five Business Groups, contributing 20% of total turnover and 25% of profit. The beauty market, valued at over €285 billion, is growing at 5-6%, presenting immense opportunities.

Beauty UK is transforming its operations to become a more consumer-led beauty business, focusing on category growth through Purpose, Science, and Desire. 

Our exciting journey to growth journey will come with its share of challenges. We plan to focus on premiumization, make strategic choices in demand spaces, excel in key geographies, build strong digital and social influencer marketing capabilities, and expand in disruptive channels (e-commerce, Health & Beauty).

Achieving these bold ambitions requires a start-up mentality, agility, and an owner’s mindset, fostering a beauty culture from within. In our connected world, it’s crucial for our brands to resonate with shoppers throughout their purchase journey, both physically and digitally. We are committed to significantly enhancing how our beauty brands are presented in-store and online to achieve our brand goals. This role has been created to lead and accelerate our journey towards this objective.

With the strength of our amazing brands (Simple, TRESemmé, Vaseline, Shea, Dove), we look forward to welcoming talented individuals like you to make this journey memorable!

Job Purpose

This role is pivotal in translating the brand and channel strategy into the in-store and online ‘Look of Success’ (LOS) for both temporary and permanent activations. You will lead the development of a toolkit that enables the CD retailer execution (shopper marketing) team to deliver the LOS through their shopper marketing campaigns, while also owning the demand drivers process for shopper activities. Ensuring that shopper marketing campaigns are seamlessly integrated with the full media and other strategic plans is essential to achieving the intended impact and meeting brand strategy and annual goals.

Collaboration with our customer account and execution teams is crucial to leverage our shopper marketing investment in the retailer Joint Business Plans (JBP’s).

To excel in this role, you need a deep understanding of the UK retail landscape and the ability to ensure Unilever’s brands are visible and impactful at key touchpoints in the shopper journey. A passion for the beauty industry is also essential.

Strong communication, team-building, and project management skills are a must, along with robust analytical capabilities and organizational skills to succeed in this key role.

Main responsibilities

Translate the brand & channel strategy into the instore & online ‘Look of Success’ (LOS) for temporary and permanent activations, ensuring alignment with brand teams.

Creation of shopper campaign blueprints and ensure differentiated options for deployment by Retailer Execution in line with retailer requirements.

Define customer prioritisation, associated budget (BMI) for brand, retailer differentiated campaigns in alignment with Retailer Execution team 

Agree with Retail Execution team BMI allocation for Retailer Partnership activities.

Owner of overall shopper marketing budgetinc. retail media & providing updates at beauty leadership team meetings.

Owner of shopper marketing demand driver process, working closely with Customer, Strategy & Planning exec.

Ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards

Ownership of Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell in. 

Provide clear timely briefs to Retailer Execution (shopper marketing) team to enable in-market execution on time in full and leadership required across Retailer Execution Managers to deliver plan.

Key Skills

A good strategic thinker with business & financial acumen and ability to partner with colleagues across all levels of the organisation

Experience in Account Management (useful), Shopper Marketing & Project Management 

An expert in Shopper Behaviour, Missions & Mindsets

A good understanding of Category strategy and levers

A strong understanding of UK retailer landscape 

Influencing & people management skills with the ability to engage / motivate colleagues & stakeholders behind a project or POV

Proficiency in briefing and providing direction to Design & BTL agencies to develop creative concept ideas

Strong organisational skills 

Budget management & experience

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact our Talent Partner, Kayleigh Reynolds on Kayleigh.Reynolds@unilever.com

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.