Job Location: Hershey, PA
Hershey, PA preferred, Remote option. 

Summary:
The Shopper Solutions & Activations Manager, Large Format, is a pivotal member of the HSY Sales team with important responsibilities impacting the sales, share, and P&L performance for our entire organization. Below is a list of deliverables for the role:

Own and drive high-level continuous improvement initiatives across Merchandising and Portfolio functions to reduce cost, increase retail performance, and drive speed-to-market.  Responsibilities include, but are not limited to, finding process efficiencies and eliminating unnecessary workstreams to increase speed, and creating and sharing high-impact BDPs to enhance retail sales and experience Identify, develop, and manage customer- and channel-specific product solutions that drive incremental distribution and share of shelf for key strategic retailers. Work cross-functionally with Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, and Retail Sales as well as external vendors and agencies to create these solutions Own the P&L development and optimization to ensure delivery of HSY metrics Remain connected to the Retail environment and actively participate in key customer appointments as needed to understand customer needs or present product solutions Provide and maintain visibility across the organization so that Customer Portfolio BDPs and solutions are shared as appropriate and unnecessary customization and complexity are avoided Remain actively involved with customer teams planning processes and meetings to develop shopper solutions that satisfy customer opportunities and meet internal hurdles and timelines

 

Responsibilities:

Customer Specific Product Development:

Own the creation and management of product solutions for assigned customers including business case development and Accolade management. Specific focus on core packs, strategic brands and anchor events. Develop, maintain, and leverage key cross-functional relationships in Sales, Omni-Marketing, Shopper/Human Insights, Category Management, Operations, Packaging, Finance, R&D, Retail Sales and external partners to ensure solutions are best suited to the goals of driving revenue, share, and profit Maintain close connectivity with the Retail and Sales team to fully understand the in-store environment, recognize executional issues, and identify new opportunities Present new item/distribution solutions to customer KDMs as needed

 

Customer Planning:

Remain actively involved with Customer Team planning to identify current and future product needs on core packs and anchor events within company processes and lead times Maintain connectivity to other Shopper Solutions Managers to share best practices and prevent duplication in custom vehicle development Lead and represent Sales team on shopper solutions related, ad hoc projects such as Retail Ready Packaging, Waste Initiatives, Allocations, Merchandising Transformation, Shopper Insights, etc as needed Support 3-year JBP customer planning with strategic project and P&L support

 

Business and Financial Management:

Understand and analyze syndicated and shopper data from Customers to identify product opportunities and make fact-based strategic recommendations, as well as stay up to date on trends, forward-looking forecasts, and consumer needs Advocate for smart customer-specific solutions across internal teams and leadership to best support the team’s growth strategies inline with company goals Actively manage customer-specific product portfolio to continually drive sales and profit performance.  Proactively evaluate items as needed for rationalization

 

Qualifications:
Education: Bachelor’s degree required.
Experience: 5+ years’ experience in Sales, Category Management, Finance and/or Marketing; Project Management experience recommended

 

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