Job Description:

Be responsible for brand& product i-WOM cross social platforms like Douyin, Little Red Book, etc. to bring traffic to ecommerce platform and drive search. Develop product social seeding strategy to design talkability DNA in product story before execution. Propose KOL/KOC plan and accountable for content polishing& releasing Supervise social consumer listening program vendor to ensure execution quality Lead i-WOM quantity and quality data analysis and internal review, helping team to keep improving investment choice with deployed business objectives and strategies.

Qualifications:

Bachelor degree and above, 1-3 years working experience on domestic influencer marketing, KOL/KOC projects, social campaign, etc. Proficient in knowledge of China social media platform like Douyin, Little Red Book. Strong creative thinking, logical thinking ability and coordination ability. Good data analysis skill.