At Hearst UK, there’s always more to the story. Join us as our Social Manager for our Good Housekeeping brand to start the next chapter in your career. 

We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

The role of the Social Manager, Good Housekeeping, is key in helping to accelerate the growth of audiences on non-owned platforms across the Good Housekeeping portfolio. 

 

As a part of the central digital editorial team, you will oversee all social output for Good Housekeeping, driving engagement and growth across all platforms, helping to set, implement and monitor a multi-platform strategy that delivers traffic, inspires engagement, drives revenue and builds brand affinity with the core audience off-site, on social and integrated platforms such as Facebook, Instagram, Snapchat, YouTube, Pinterest, X and TikTok.

ABOUT THE ROLE 

 

Oversee all social media output across Facebook, X, Instagram, TikTok, YouTube, Snapchat, Pinterest and other platforms for Good Housekeeping, as well as new emerging platforms, in order to deliver engagement, traffic and commercial revenue   Create engaging social video, manage the workflow around social video being delivered by the wider editorial teams, and help support them with video best practise and training Ensure we are an industry leader in social content amongst our competitors  Use tools such as Dash Hudson, True Anthem and Google Analytics to provide actionable insights to help shape the brands’ content strategies  Help set, implement and monitor the brand’s social media strategies, focusing on engagement, referral traffic and audience. Deliver monthly and ad-hoc reporting to brand Editor-in-Chief around social and video performance, including special or new projects.   Establish and lead clear tone of voice style for brands’ social media platforms, as well as delivering and improving aspirations in terms of diversity for visuals, content output, and contributors Support Editor-in-Chief and senior team on new launches, and necessary strategic development Help drive creativity and innovation across the portfolio, using witty, imaginative concepts, formats and franchises that are full of tone to connect with our audiences.   Monitor and stay up to date with industry trends and competitor activity ensuring these updates are shared with the portfolio 

 

ABOUT YOU

 

Experience creating and posting engaging social video, tailoring the content to multiple social media platforms - Essential Experience posting to all relevant social media platforms for a national or international publication or relevant brand, especially Facebook, Pinterest, Instagram and TikTok -  Essential  Clear, accurate and creative writing tone – Essential   Experience delivering in-depth and actionable reporting across all social media platforms– Essential  Experience creating strategy for growth and delivering on business objectives for social, video, and revenue – Essential  Experience working with social data and insights platforms e.g. Creator Studio, Dash Hudson, Tubular Labs Essential   Experience mining data to guide decision making Essential  A passion for social media and the opportunities and challenges of its platforms Essential  Experience using Google Analytics Desirable  Confidence building decks, communicating strategy and speaking publicly as a representative - Desirable  Photoshop, Premiere Pro and After Effects or other image/video editing software experience - Desirable  

 

 

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

 

25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees Hybrid working  Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!

 

There’s more to your story than you imagine. And the next chapter begins right here. 

 

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.