POSITION: Social Media, Graphic Design & Marketing Specialist DEPARTMENT: Sales and Marketing REPORTS TO: Director of Sales & Marketing FLSA STATUS: Hourly/Exempt Summary ASM Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Social Media, Graphic Design & Marketing Specialist for ASM Global/Caesars Superdome | Smoothie King Center | Champions Square. Primary responsibility is the design and creation of all ASM Global Complex print and online event, promotional and sales advertising and collateral, with a heavy emphasis on Social Media. This position will also be responsible for deploying e-blasts and making periodic updates to the facility websites. Essential Duties and Responsibilities · Develop and execute a dynamic social media strategy tailored to the needs and objectives of Caesars Superdome, Smoothie King Center, Campions Square and ASM New Orleans Brand on all social media channels, including but not potentially limited to, Instagram, Facebook, Tik Tok, X and LinkedIn. · Manage all show marketing social requirements such as announcements, onsale, presales, reminders, know before you gos and artists updates. · Curate and create compelling content, including photos, videos, stories, and interactive elements, optimized for each social media platform, website, collateral and team member training and communication documents. · Manage all aspects of our social media presence, from content creation and scheduling to community management and engagement. · Work collaboratively with internal teams and business partners to ensure consistency in brand messaging and alignment with marketing initiatives. · Stay abreast of social media trends, algorithm changes, and emerging platforms to continually optimize our strategy and tactics. · Analyze performance metrics and insights to measure the effectiveness of social media efforts and identify opportunities for improvement. · Monitor competitor activity and industry trends to stay ahead of the curve and identify new opportunities for engagement. · Cultivate relationships with influencers, partners, and stakeholders to amplify our reach and drive awareness of upcoming events and on-site offerings. · Plan and execute targeted social media advertising campaigns to support event promotion and drive ticket sales. · Stay informed about relevant industry regulations and guidelines governing social media usage and content promotion. · Provide event, monthly, quarterly and yearly reporting detailing campaign and post analytics and performance. · Increase followers on all social media platforms for all venues. · Working with the Marketing Team to help support all marketing responsibilities which can include but are not limited to creating graphics, presentations, signage, media placements · All other duties as assigned. · Assisting with the creation and deployment of eblasts related to venue pre-sales, on-sales and special promotions to drive ticket revenue and the number of click-throughs to venue complex websites · Responsible for utilizing Ticketmaster tools and marketing resources (i.e. TM One) to create broadened exposure, drive ticket sales, and analyze/report on incoming data from various online marketing platforms · Creation of ticketed event-related print/online ad collateral as coordinated with the Event Marketing Coordinator · Assisting the Marketing Manager with general maintenance of all three venue complex websites as well as daily updates to the event schedule, event-related informational pages, artwork, and sales materials · Creation of event-related digital signage at all venues within the complex · Creation and deployment of eblasts, print and online ads to market the venue complex and drive new private event bookings · Creating, updating and ordering of all sales collateral as needed · Creation of artwork for promotional/sales gifts as needed · Design of quarterly internal employee newsletter in coordination with Guest Services Team · Design of all collateral, print signage, newsletters, presentations and internal communications for the venue complex and the Louisiana Stadium and Exposition District (LSED) as requested · Responsible for maintaining and increasing the in-house email database for the venue complex through creative strategies in order to increase ticket sales, ancillary revenues and bookings · Responsible for maintaining library and archiving all photographs on servers for venue complex use · Assist Marking Manager with artist/promoter gifts and event related activations · Event setup photography & event day documentation as needed · All other duties as assigned Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Advanced knowledge of and demonstrated ability in Adobe Creative Suite, including, but not limited to: Photoshop, InDesign, Illustrator, Bridge, AfterEffects, · Strong knowledge of Microsoft Office · Understanding of best practices and experience with email marketing, paid social media, and database management · Strong time management skills with the ability to organize and prioritize to meet tight deadlines · Excellent verbal and creative writing skills · Strong proofreading abilities · Creative thinker who can work both independently and as part of a team · Working knowledge of website content management and e-mail campaign management · Basic Photography Skills · Ability to work irregular hours as needed · Ability to physically move around the facility Education and/or Experience · Bachelor’s degree in communications, marketing, public relations, graphic design or related field preferred · Must have at a minimum of 3-4 years professional graphic design experience Certificates, Licenses, Registrations · Must possess a valid Louisiana Driver’s license at the time of appointment and throughout employment Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events. Note The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. Applicants that need reasonable accommodations to complete the application process may contact 504-587-3995.