At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Social Media Analyst Department: Marketing/Communications FLSA: Non-Exempt General Function Seeking a dynamic social media analyst to execute cross platform data reporting and account governance for company-owned social media. The Ideal candidate will have experience with data analytics and visualization tools and a foundational understanding of data pipelines and reporting. The candidate should possess the ability to think fast, communicate clearly, meet deadlines, multi-task, and react with good judgement with alignment to the Hy-Vee brand. Reporting Relations Accountable and Reports to: Social Media Manager Positions that Report to you: None Core Competencies: • Collaboration • Clear communicator • Detail and results oriented • Growth mindset • Customer focused • Professionalism Primary Duties and Responsibilities • Collect, clean, organize and analyze data to deliver comprehensive reports and dashboards to identify opportunities for growth or innovation. • Craft insightful analysis using data and departmental goals to help report findings, identify trends, and provide actionable recommendations to optimize marketing strategies. • Establish measurement frameworks and benchmarking systems to assess effectiveness. • Facilitate various report requests as assigned, including but not limited to sentiment reports, campaign reports, monthly combined organic and boosted performance reports, platform reports, etc. • Research and track competitor performance to provide strategic storytelling with data. • Collaborate with teams to identify, analyze, and interpret trends or patterns in data. • Lead on maintaining and auditing and tracking configurations changes in social media management systems. • Provide social media account access and account governance for individuals and groups across the company. • Provide corporate, legal and platform social media governance. • Maintain and augment Sprinklr Social Media Publishing tool to align with company goals. • Create reports, presentations and resource documents for internal and external marketing teams.• Track monthly follower growth for all Hy-Vee social media platforms. • Report to work when scheduled and works expected number of hours. Secondary Duties and Responsibilities • Set up, manage and optimize company-owned social media accounts to align with company goals. • Support Hy-Vee corporate and local marketers and Customer Care teams with best practices and Sprinklr training. • Create and provide training on engagement and reporting dashboards for Sprinklr users. • Collaborate with Paid Media and agency partners to align on ad account management.• Assist in Google Analytics reporting. • Assist with managing Meta and Pinterest invoicing. • Review and recommend new features, software, data, publishing or project management tools. • Translate business needs into documented processes. • Stay current on social media trends and platform developments. • Perform other job-related duties and special projects as required. Knowledge, Skills, Abilities and Worker Characteristics • Commitment to the Hy-Vee Mission and a willingness to promote the values of the company. • Excellent verbal and written communication skills. • Excellent interpersonal skills. • Ability to identify problems, develop and execute solutions. • Ability to interact with advanced computer systems, including schedule management and presentation production applications • Ability to present complex data in a way that’s easy for non-technical stakeholders to understand. Education and Experience • Bachelor’s Degree in data analytics, computer science, business, social media with focus on data analytics or related field. • 5+ years previous related work experience preferred. • Deep understanding of Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Analytics as well as other paid social media tools. • Highly experienced with major social media platforms including, but not limited to Facebook, Instagram, X, TikTok, Pinterest, YouTube and Threads. • Experience as system admin on Sprinklr or other social media management system preferred. • Ability to use tools to clean, organize and validate raw data. Supervisory Responsibility (Direct Reports) None Are you ready to smile, apply today.