Cedar Rapids, IA, 52401, USA
1 day ago
Social Media and Content Marketer
Description Overview: We are seeking a dynamic Marketing and Communications Specialist to develop and implement comprehensive strategies that align with our organizational goals. The ideal candidate will create and maintain a consistent brand voice across all platforms, track and analyze communication metrics to optimize engagement, and execute initiatives that align with our strategic roadmap. Key Responsibilities: Strategic Communication: + Develop and implement marketing and communication strategies aligned with organizational goals. + Maintain a consistent brand voice across all channels and touchpoints. + Track and analyze metrics to enhance engagement and outreach. + Manage a communication calendar for coordinated messaging. Content Creation & Management: + Lead the production of high-quality multimedia content, including videos, photos, and graphics. + Design and manage engaging content for various social media platforms. + Write compelling stories, press releases, and other communication materials. + Develop a content strategy highlighting achievements, innovative programs, and community impact. + Create and curate content to promote transparency and build trust. Media Relations: + Serve as the primary point of contact for media inquiries. + Build and maintain strong relationships with local media outlets. + Draft press releases, media advisories, and talking points. + Prepare briefing materials for organizational spokespersons. + Support crisis communication efforts as needed. + Monitor and manage reputation across all media channels. Community Engagement: + Establish and nurture relationships with businesses, community partners, and stakeholders. + Represent the organization at community events and functions. + Identify and coordinate participation in community initiatives. + Manage event communications and organizational presence at activities. + Foster collaborative partnerships that support organizational initiatives. Project Management: + Coordinate and oversee multiple communication projects simultaneously. + Collaborate with cross-functional teams to gather and share stories. + Manage project timelines, resources, and deliverables. + Ensure alignment of all communications with strategic objectives. Requirements Qualifications: Education & Experience: + Bachelor’s degree in marketing, communications, digital media, or related field (or 3 years of relevant work experience in lieu of a degree). + Minimum of 3 years of professional experience in marketing, communications, or public relations. + Experience in the education sector is preferred. + Proven success in media relations and community engagement. Required Skills: + Expertise in social media strategy and multimedia content creation. + Strong project management skills with the ability to manage multiple priorities. + Excellent written and verbal communication skills. + Proficiency in digital marketing tools and analytics. + Experience in media relations and press release writing. + Strong news judgment and story identification abilities. + Ability to build and maintain community partnerships. Key Competencies: + Creative and innovative mindset with a passion for storytelling. + Strategic thinking with the ability to align communications with organizational goals. + Cultural competency and experience working with diverse communities. + Ability to maintain composure in high-pressure situations. + Excellent interpersonal skills and a collaborative approach. + Adaptability and willingness to adjust strategies based on feedback. Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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