Social Media Associate - Asian Markets American Dream, 1 Meadowlands Plaza, East Rutherford, New Jersey, United States of America Req #996 Thursday, March 6, 2025 American Dream (https://www.americandream.com/) , developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream (https://www.americandream.com/) is home to leading attractions, including DreamWorks Water Park (https://www.americandream.com/venue/dreamworks-water-park) , Nickelodeon Universe Theme Park (https://www.americandream.com/venue/nickelodeon-universe) , LEGOLAND Discovery Center (https://www.americandream.com/venue/legolanddiscoverycenter) , SEA LIFE Aquarium, (https://www.americandream.com/venue/sealifeaquarium) Big SNOW Ski Hill (https://www.americandream.com/venue/big-snow) , Dream Wheel (https://www.americandream.com/venue/dreamwheel) – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro (https://www.americandream.com/venue/the-gameroom) and G.I. Joe Laser Tag (https://bookings.gameroomad.com/package/GI%20JOE%20BATTLE%20STATION) . American Dream (https://www.americandream.com/) ’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue (https://www.americandream.com/venue/saks-fifth-avenue) , Hermès (https://www.americandream.com/venue/hermes) , Saint Laurent (https://www.americandream.com/venue/saint-laurent) , Dolce & Gabbana (https://www.americandream.com/venue/dolce-gabbana) , Carpaccio (https://www.americandream.com/venue/carpaccio) , a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia (https://www.americandream.com/venue/aritzia) , H&M , PRIMARK (https://www.americandream.com/venue/primark) , Uniqlo (https://www.americandream.com/venue/uniqlo) , Sephora (https://www.americandream.com/venue/sephora) and Zara (https://www.americandream.com/venue/zara) ; as well as the Toys R Us (https://www.americandream.com/venue/toysrus) global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR . For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream (http://www.instagram.com/americandream) and TikTok @americandream_official (https://www.tiktok.com/@americandream\_official) . KEY OBJECTIVES Social Media Associate for Asian Markets typically has a diverse and dynamic role. Here are some key responsibilities and qualifications you might find in such a job description: RESPONSIBILITIES + Strategic Planning: Work closely with the Asian Markets team to develop and implement a comprehensive social media strategy tailored to key Asian markets, aligning with the company’s global vision and objectives. + Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. + Social Media Account Management: Create, manage, and monitor all key Asian social media accounts, such as WeChat, Xiao Hong Shu, Douyin/TikTok, Lemon8. Work with KOLs and Influencers to produce quality content and enhance custom engagement. + Brand Management: Ensure consistent brand messaging and positioning across all social media channels. + Team Player: Collaborate with cross-functional teams, including marketing, PR, events, and design, to ensure cohesive and brand-consistent outputs. + Performance Tracking: Monitor social media metrics and KPIs, providing insights and strategic recommendations to optimize performance and ROIs. + Compliance: Ensure all marketing activities comply with local regulations and company policies. DESIRED QUALIFICATIONS + Education: Bachelor’s Degree in Marketing, Social Media, Business, or a related field. MBA preferred. + Experience: Minimum 2 years of experience in social media strategy and management, with a focus on Asian markets. Working experience in Asia (i.e. China, Korea) is a plus. + Skills: Proven track record of developing and managing social media campaigns. Proficient in social media analytics tools and platforms. Good at photography and video-editing. Excellent communication and negotiation skills, and the ability to work in a fast-paced environment. Proficiency in multiple leagues and Mandarin is a must. + Cultural Awareness: Understanding of cultural nuances and consumer behavior in different Asian countries. + Bilingual: Fluency in Mandarin. This role is crucial for driving growth and brand awareness in the diverse and dynamic markets of Asia. American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law. Other details + Job Family AD + Pay Type Salary + Min Hiring Rate $60,000.00 + Max Hiring Rate $70,000.00 + American Dream, 1 Meadowlands Plaza, East Rutherford, New Jersey, United States of America <