*This internship begins on May 19th, 2025 and runs until August 7th, 2025. This role is a full time commitment (37.5 hour work week)*

Salary: $18.00/hour

Job Description

Job Title: Social Media Intern 

Location: Red Roof

Department: Marketing

Job Summary: The Social Media Intern will have the opportunity to gain valuable hands-on experience, learn from industry experts, and contribute to the growth of our brand's online presence and creative evolution across a variety of advertising channels.

Principal Duties:Content Creation: Assist in creating engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, TikTok, Threads, and LinkedIn.Analytics and Reporting: Collaborate with the marketing team to gather and analyze social media metrics to measure the success of campaigns and identify areas for improvement.Trend Research: Stay up-to-date with industry trends, social media algorithms, and best practices to suggest innovative ideas for content and campaigns.Collaboration: Work closely with the Marketing team and agency partners to ensure cohesive and consistent messaging across all social media platforms.Creative Development: Contribute to optimizing our campaign creative through participation in brainstorming sessions, supporting social asset development, and offering fresh perspectives on brand storytelling, visuals, and copy.Commercial Shoot Execution: Actively contribute to the execution of commercial shoots through direct, hands-on support. Responsibilities may include setup assistance, behind-the-scenes content creation, and working with creative and production teams to bring campaigns to life on set.

Essential Functions:

Strong analytical and problem solving skillsStrong attention to detailStrong interpersonal, written and verbal communication skillsPositive attitude with a focus on Customer ServiceDetail oriented with strong organization and time management skillsAbility to work independently as well as within a team environmentCreative thinking and the ability to generate fresh content ideas across marketing channelsEnthusiasm for staying updated on the latest social media trends and digital marketing strategiesAbility to manage multiple tasks simultaneously

Basic Qualifications:

Pursuing Bachelor’s Degree with a concentration or major in Marketing or Communications preferredBasic understanding of social media platforms and their featuresProficiency in using social media management tools (e.g., Sprinklr) is a plusKnowledge of basic graphic design principles and photo/video editing tools is a bonusMinimum GPA of 3.0 or HigherCandidates must be currently enrolled in a college or university for the Spring 2025 semester – Fall 2026 semesterCandidate must be available from May 19, 2025 – August 7, 2025Wawa currently observes a 4-day in office schedule Monday - Thursday with an opportunity to work remote on Friday

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com or 1-800-444-9292.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.