The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As Social Media Content Manager, you’ll be responsible for developing, executing and refining social media content strategies that support the marketing goals of the company. In this role you’ll focus on creating social media content designed to build brand loyalty, drive engagement, and enhance our brand storytelling. You’ll work closely with internal and external partners to ensure all content initiatives reflect the overarching brand narrative, resonate with target audiences and reinforce key business objectives. You’ll also focus on managing social media channels, responding to comments, escalating issues and building a sense of community among followers and nonprofit partners.

About the Role

Ideate and develop strategic content frameworks for social media content that support marketing goals and reinforce brand valuesOversee the production of innovative, high-impact content that creates brand consistency, builds audience retention, and drive engagement across social channelsManage social content calendars in partnership with other members of marketing and communication team to ensure consistent output across all relevant channelsCollaborate with community partners and other stakeholders to co-develop content about investmentsBe the subject matter expert on social-first formats, approaches, posting frequency and understand deeply what works across each social platformStay informed of social media trends and innovations, continuously testing new content types or strategies that enhance engagement and provide value to target audiencesProvide regular performance reports on social content, summarizing key metrics and insights that inform future content decisionsUse data and insights to guide strategic adjustments and enhance the effectiveness of episodic content in achieving core marketing objectives

About You

Minimum Qualifications

Bachelor’s degree in marketing, communications, or a related field6 years of experience in social media content strategy and content creationProven expertise in creating, executing, and scaling content across major social platformsStrong understanding of social media trends, content formats, and platform-specific best practicesExcellent project management skills with experience managing content calendars, timelines, and cross-functional collaborationStrong analytical skills with experience using social media analytics tools to measure and optimize content performance

Preferred Qualifications

Experience in social media content at enterprise level brand(s)Experience using social media management platforms (e.g. Sprout)Strong copywriting skillsExperience in video production and graphic design

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

The Rocket Community Fund is Rocket Companies' philanthropic arm that focuses on supporting initiatives that create economic opportunity, build stronger communities, and improve quality of life. The fund partners with nonprofit organizations to provide funding, volunteer support, and other resources to address critical needs in the communities where Rocket Companies operates. The goal of the Rocket Community Fund is to make a positive and lasting impact on the communities it serves.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.