bioMérieux is at the forefront of digital innovation, dedicated to building a vibrant and engaged community through B2B storytelling. The Social Media Content Strategist will elevate the bioMérieux brand presence across our social media platforms. This role requires a versatile individual who excels in creating compelling content, managing social media channels, and overseeing the writing and production of engaging materials. Primary Duties Social Media Management: + Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and follower growth. + Create and manage a posting schedule in collaboration with corporate communications, for all social media platforms, ensuring consistent and timely content delivery. + Monitor social media channels, engage with the audience, and respond to comments and messages promptly. + Analyze social media metrics to assess the effectiveness of content and adjust strategies accordingly. Work in conjunction and in collaboration with omni-channel team and corporate communication to develop comprehensive metrics dashboard. + In conjunction with designers, develop social media content appropriate for channels and audience. Content Calendar Management and Production: + Design and maintain a content calendar outlining the schedule for content creation and posting across all platforms. + Coordinate with cross-functional stakeholders to ensure seamless content production and delivery. + Manage the end-to-end content process, from brainstorming and planning to writing, execution and final delivery. + Ensure that all content aligns with our brand guidelines and meets quality standards. + Communicate social plans to relevant stakeholders and align with omnichannel calendar. Strategic Oversight: + Execute strategic social plans that align with the broader company objectives. + Share social media strategy and KPIs to key stakeholders throughout the organization + Develop briefs in collaboration with the brand. + Analyze social performance, focusing primarily on organic insights with support for paid insights as needed. Training & Education Bachelor’s degree in Marketing, Communications, or a related field highly preferred. Experience + 3+ years of experience in Social Media Strategy + Experience with medical and/or regulated products preferred Knowledge, Skills & Abilities + Proven track record of developing successful social media campaigns. + Demonstrated ability to turn insights into actionable strategies. + Strong interpersonal and leadership skills. + Deep understanding of social media platforms, trends, and best practices. + Ability to conceptualize and create engaging content tailored to each social media platform. + Excellent communication skills, both written and verbal. + Experience with community engagement and influencer management. + Ability to handle multiple projects simultaneously and meet deadlines. Domestic Travel: 5% #LI-US