Insight Global is currently seeking a Social Media Specialist to join the Professional Bowlers Association marketing team. The Social Media Specialist will be responsible for managing the social media presence and content strategy for key company initiatives including leagues, tournaments and live events â PBA Tours, Membership programs, and more on social channels (Facebook, Twitter, Instagram, Tik Tok). They will report into and work closely with the VP of Media, who oversees the PBA marketing strategy. The pay rate for this role is $55-60k depending on experience.

Content Development and Strategy:
-Assists in strategy and planning of social media content for events, programs, tournaments, and players.
-Assists in planning and creation of assets with in-house creative team
-Creates and sources content (photography and videography) to post on social channels during PBA Tour televised competition hours.
-Assist with video content creation on-site during PBA National Tournaments .
-Manages and maintains PBA master social media content calendar, in addition to scheduling all posts.
-Identifies content to distribute to players on a weekly basis
- Identifies opportunities for real-time social posts, not tied to live events.
- Drives the development of follower growth.
-Collaborates with internal stakeholders to ensure social content aligns with events and tournaments.

Community Management:
- Manages community relationships, engaging with fans across all platforms
-Engages with players and fans, seeks out opportunities for reposting
-Collaborates with internal stakeholders to escalate complaints or event inquires

Monitoring & Reporting:
- Assists in analysis and reporting of social campaigns, monitoring benchmarks, and measuring the impact of social media on business goals
- Actively follows competitors and industry news to identify trends and topics

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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