**Change the world. Love your job.** **About the Role:** This role is responsible for managing social media efforts in line with the employer branding and customer marketing initiatives at Texas Instruments (TI) India. The team member will manage end-toend social media approach (especially for LinkedIn) and content along with creating impactful employer branding efforts including new-age communication tactics. Also, the team member will be responsible for supporting customer events and tradeshows and their promotional activities. This includes creating key messages for the events, developing promotional strategy and implementing it. They will be a member of TI’s worldwide Brand Marketing Forum and may have opportunities to work across organizations on various cross-company employee communications efforts. **Responsibilities include:** + Planning, managing, and executing social media strategies. + Creating effective content to engage audiences around TI’s employer value proposition, customer benefits, priorities, and initiatives. + Creating a content calendar, creatives for social media channels, such as LinkedIn, Facebook. + To be thorough in chalking out the social media goals and measuring the results with metrics driven approach. Be proficient in working on social media advocacy and Partnering with the external agencies/experts to work together on common goals and position TI as an employer of choice and supplier of choice for TI India. + Managing customer seminars and tradeshows including – pre, during, and post event promotions. Manage customer registrations, branding at the events, report outcome from the events. + Be an effective content writer for external and internal communications tactics. + Counseling leaders on best practices in social media outreach and engagement. **This role is best suited for individuals looking to become proficient in social media communications, while also seeking accelerated growth through dedicated development and networking programs and a broad view of our company.** **What you will gain from this role:** + Close working relationships with the TI leadership team in India and corporate functions. + Opportunity to articulate TI India’s strategy for potential talent and customers through social media and customer communication tactics. + Member of global brand marketing and communications team, a team of integrated, strategic partners who work with TI’s senior leaders and their teams. + On-going collaboration with global marketing and communication partners (Ex: TI Studios, Brand Services, Infolink, and more) and other TI communicators worldwide. + Ownership of creation and execution of projects; partnership with other team members on business-wide programs. **Why TI?** + Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. + We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI (https://edbz.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/pages/4012) + Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. **About Texas Instruments** Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com . Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. If you are interested in this position, please apply to this requisition. **Minimum requirements:** + Master’s or Bachelor’s degree in digital marketing, communications, journalism, or business, with 1-2 years of related experience. + Social media/ event management and promotion experience. + Knowledge of the high-tech industry. **Preferred qualifications** + Ability to think critically and use good judgment. + Results driven. + Self-starter ability to develop and manage impactful, scalable communications plans and programs. + Proactive attitude with strong collaboration skills and a team-focused mindset. + Clear, concise communication skills, both written and verbal in English and local language(s) where needed. + Excellent time-management and execution skills to simultaneously drive on-time execution of multiple projects. + A strong knack for analyzing and acting on analytics (measure, analyze, communicate about campaigns). + Ability to learn web technologies, infrastructure, and tools to recommend action based on data. + Desire to continuously improve in your role.