HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have a similar experience to what we are looking for, we encourage you to apply.

About the role: 

As the Social Media Manager at HoneyBook, you’ll own the strategic direction of our brand presence across all social media channels to increase awareness and strengthen affinity among independent businesses. You’ll lead content creation, channel development, and community management across all existing HoneyBook social media channels and strategic expansion into new channels when relevant to our business goals. 

In this critical role, you’ll represent the voice of the HoneyBook brand out in the world and influence our perception in the market as a leader for independent businesses. You’ll drive impact not only through the content you create but also the relationships you build with our community. By bringing our unique brand voice and value to life on social media, you’ll play an essential role in attracting new users, deepening our connection to existing customers, and strengthening our position as the best-in-class solution for independent business owners. 

Your success will be measured by your ability to drive channel growth, influence top-of-funnel acquisition, and increase meaningful brand engagement. This is an exciting opportunity to develop the HoneyBook brand on social media. This role will start in the short term as an IC but grow into a management position to build out our social team and grow our social team. 

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).

Here are a few of the things you will do:

Develop and execute social strategy – own the strategic direction of the HoneyBook brand across social media informed by company objectives and goals Increase brand awareness and affinity – develop and distribute content that resonates with our target audience, inspires engagement, and builds trust Educate and excite our audience – create compelling on-brand multimedia content that highlights our product, marketing campaigns, educational resources, community, and more Drive top-of-funnel growth – set goals, track performance, and analyze results to optimize our content for conversion  Partner with cross-functional stakeholders – collaborate effectively with internal and external stakeholders to develop content, seize opportunities, and achieve objectives Inform creative direction – share POV and best practices in partnership with design and creative teams to develop thumb-stopping content Identify emerging trends – represent shifts in culture and emerging trends to the broader company as a thought leader, and understand how to convert these insights into opportunities on social that promote HoneyBook as an aware and beloved brand

Here is what we’re looking for in a candidate:

Great storyteller: You move audiences with words, drive action, and spark excitement through social content Detail-oriented: You create compelling copy and visuals across multiple social platforms without error Creative thinker: You explore trends and think outside the box to enhance our brand's presence and values Strategic collaborator: You know how to partner effectively with cross-functional stakeholders to deliver the highest quality work  Initiative-taker: You bring new ideas, identify opportunities, and prioritize tasks effectively without prompting Patient and empathetic: You manage public communications professionally, maintaining a positive brand image and addressing member concerns with urgency Data-driven: You seek to understand performance, learn from outcomes, and continuously improve Trend-savvy: you’re passionate about social media and keep a close eye on the latest and greatest trends

Here is what is needed:

5+ years of social media content creation and community management experience with a proven track record of driving growth  Proficient in best practices for most social media platforms, specifically: Instagram, Threads, and LinkedIn Familiarity with tools for tracking analytics, social listening, and channel management, like Later, Planoly, Sprout Social, or similar Experience with design tools like Canva and/or Figma  Prior people management experience

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do. Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often! Compensation: We offer a competitive salary and meaningful equity grants. Base pay: $116k-$140k expected, depending on skills and experience + equity Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges. Raise the bar: We push for greatness—for ourselves, each other, and our members. Own it: Trust and ownership let us make decisions with confidence. We love what we do: We bring passion to our work and love what we create for our members. Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

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