Social Media Manager Department: Marketing & Communications Location: Dearborn, MI START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req\_id=3241226&source=3241226-CJB-0) Job Title: Manager, Social Media Job Status: Full-time Functional areas/departments where this position may be located: + Arab American National Museum Job Summary: Under limited supervision, the Manager of Social Media plays a pivotal, multifaceted and dynamic role in amplifying the organization-s mission by leading all social media efforts, growing the organization-s online presence, and fostering an engaged community, both regionally and nationally. This role is responsible for the development, execution, and reporting of the organization-s social media strategies. This position will also be part of a lean Marketing & Communications team embedded with the departments that partner with program leads to achieve the institution-s goals. Essential Duties and Responsibilities: + Craft a comprehensive social media strategy aligned with the organization-s goals, objectives and programming + Develop high-quality, engaging and culturally relevant content evergreen and tentpole that reflects the organization-s voice and mission across priority social platforms + Build and foster deeper relationships between followers and brand + Collaborate with Marketing & Communications and department leads to create and execute social media campaigns that support department initiatives, exhibitions, events and fundraising efforts + Track, analyze, and report on social media performance, using insights to refine strategy and optimize content to increase engagement and growth + Keep up with social media trends, tools, and best practices to ensure cohesive and holistic representation of the department and organization on social platforms + Identify and build relationships with influencers, content creators, and communities to increase visibility and expand reach + Develop, manage, create and execute social media content strategies + Ensure brand-s voice is consistently represented in all content + Conduct competitive analysis to identify new opportunities and improvements + Collaborate with marcomms to plan and execute paid social media campaigns as appropriate + Operate standard office equipment and use required software applications + Perform other duties and responsibilities as assigned Knowledge, Skills, and Abilities: Knowledge of: + Social media best practices including content creation, platform management, and audience engagement strategies + Photo, video, and social asset production experience + Social media publishing, listening, and reporting + Social media analytics tools (e.g., Google Analytics, Sprout Social) + Knowledge of Arab American history and culture is a plus + Proficiency in Arabic is a strong plus + Experience with paid social is a plus + Experience with social commerce is a plus Skill in: + Photo, video, and social asset production experience + Excellent written and verbal communication skills with a passion for storytelling + Creative mindset with a keen eye for design + Strong understanding of the latest trends in social media + Solution-oriented person who takes initiative to provide/or search for answers to issues + Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office Ability to: + Engage with followers and respond to comments and queries in a timely manner + Monitor and report on feedback and online reviews + Foster relationships with key influencers and brand advocates + Demonstrate ability to manage multiple projects and meet deadlines in a fast-paced environment Educational/Previous Experience Requirements: + Minimum Degree Required: + Bachelor-s degree + Required Disciplines: + Marketing, Communications, or a related field ~and~ + At least 3-5 years- experience managing social media platforms for an agency, band or culture institution, or any equivalent combination of experience, education and/or training approved by Human Resources Licenses/Certifications: + Licenses/Certifications Required at Date of Hire: + None Working Conditions: Hours: Normal business hours, some additional hours may be required Travel Required: None generally required; Local, in-state, national, and international travel, up to 10% Working Environment: Climate controlled office START YOUR APPLICATION (https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req\_id=3241226&source=3241226-CJB-0)