Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

· Career development with an international company where you can grow the career you dream of.

· Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

· An excellent retirement savings plan with a high employer contribution · Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

· A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

· A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

For Abbott, social media is one of the most valued platforms where consumers interact with the brand. It is an opportunity to own share of voice and drive brand equity through engaging content & conversations. As the Social Media Manager you will be focused on the Abbott owned social media platforms, how customers want to engage, and driving conversation that lead to overall positive brand sentiment.

What You’ll Work On

Manage multiple social media channels and serve as the primary community manager for FreeStyle Diabetes (global)

Champion consumer needs and embody the brand values

Drive meaningful conversations to grow and manage social media community while maintaining strict guidelines of a regulated industry

Use data to identify insights and build compelling strategies to drive positive engagement

Identify trends and report to cross-functional stakeholders

Own channel growth and performance metrics to influence tactics and strategy as needed

Support managing agency relationship

Work closely with creative agency to manage monthly editorial calendar

Support in content approval process by seeking feedback and sharing with creative agency

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Preferred Qualifications

Thorough understanding and a strong point of view on today’s social media landscape

Strong interest and enthusiasm for marketing and social media

Strong analytical skills able to draw conclusions from data, management information and trends

Ability to learn a new subject quickly

Excellent presentation skills

Sound time management skills, highly organized, and committed to achieving goals

Able to work under pressure and tight deadlines

Creativity, copy writing skills a plus 

Proficiency in English, Spanish is a plus

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.