Description Looking for a SOCIAL MEDIA MANAGER on a 6 month contract-to-hire basis. Work with the internal creative team of a CPG company to manage the different moving pieces and increase social media ROI and engagement. 1. Strategy Development & Planning + Develop and implement a comprehensive social media strategy aligned with business goals. + Identify target audiences and choose the right platforms. + Collaborate with the marketing and sales teams to ensure alignment with broader campaigns, launches, and promotions. + Stay updated on competitors' social media presence and industry trends. 2. Content Creation & Management + Plan and develop engaging, on-brand content (images, videos, text) that highlights the CPG products and connects with customers. + Coordinate with designers, videographers, and copywriters to create a content calendar. + Optimize content for each platform (e.g., Instagram Reels, TikTok videos, Twitter threads). + Maintain brand voice and visual consistency across all platforms. 3. Community Management + Actively monitor, respond to, and engage with followers, comments, direct messages, and mentions. + Foster positive relationships with customers, addressing questions or concerns in a timely and professional manner. + Build and maintain relationships with influencers, brand advocates, and user-generated content (UGC) creators. 4. Campaign Management + Develop and execute paid and organic campaigns for new product launches, promotions, or events. + Oversee budget allocation for social media advertising (Facebook Ads, Instagram Ads, LinkedIn Sponsored Content, etc.). + Partner with the PR team for product collaborations and media partnerships. 5. Analytics & Performance Tracking + Set KPIs for social media performance, such as follower growth, engagement rate, click-through rate (CTR), and conversions. + Use analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics, Sprout Social) to track and measure performance. + Provide regular reports to leadership and recommend optimizations for better performance. + A/B test content, ad creatives, and hashtags to maximize effectiveness. 6. Collaboration & Cross-Functional Support + Work closely with product, sales, and customer service teams to align messaging and resolve customer feedback. + Support larger marketing initiatives, such as trade shows, partnerships, or seasonal campaigns. + Collaborate with eCommerce teams to drive traffic and boost product listings on DTC websites or online retailers (e.g., Amazon, Shopify). 7. Trend Analysis & Innovation + Stay ahead of emerging trends, platform updates, and new features (e.g., TikTok trends, Instagram AI tools, Meta ad innovations). + Experiment with creative approaches, such as AR filters, shoppable posts, or influencer collaborations. + Propose strategies for emerging platforms or technologies that align with the brand. Requirements + Must have experience in the CPG industry + Managerial experience + Experience with all social media platforms + Must fully understand the ever-changing social media trends + A go-getter attitude and collaborative with other creative professionals + FULLY ONSITE IN HOUSTON, TX! Typical Goals + Increase engagement rates and follower growth by a set percentage. + Drive website traffic and conversions via social campaigns. + Build product awareness around new launches and seasonal promotions. + Improve customer satisfaction through timely communication on social channels. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .