Location: Park City, Utah

Woodward is the global leader in action sports experiences.  With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.

Woodward is seeking a dynamic and innovative Social Media Manager to join our marketing team. This role will act as the catalyst for driving engagement, building brand presence, and optimizing content distribution across platforms. The ideal candidate is a creative thinker with a deep understanding of platform-specific strategies, a data-driven mindset, and the ability to collaborate seamlessly with cross-functional teams. This role will be instrumental in amplifying our North Star objectives: Brand Presence, Awareness & Consideration, and Bookings.

At Woodward, we’re not just creating content; we’re shaping stories and building connections that inspire our audience. As the Social Media Manager, you’ll play a pivotal role in driving Woodward’s mission to engage, inspire, and grow our community, all while working with a passionate and dynamic team.

This role is preferably based in Park City, UT, with regular travel to Woodward PA and Woodward West during the summer months.

This is a full-time year-round position with a robust benefits package including Flexible Time Off, matching 401k, Health Benefits, Annual Bonus Incentive Program, and more. The proposed annual salary is $65,000. Actual pay may be adjusted based on experience.

Content Strategy & Execution:

Manage content calendars and posting schedules to ensure consistent and impactful social media presence.

Collaborate with creative and production teams to align assets with campaign objectives and platform-specific requirements.

Identify and execute opportunities for quick-turn, social-first content (e.g., TikTok, Instagram Reels) to diversify the content mix.

Actively engage with the community, fostering authentic connections and timely responses to comments and messages.

Performance Analysis & Optimization:

Track, analyze, and report on content performance metrics across all social platforms.

Leverage insights to optimize content strategies, enhance audience engagement, and refine campaign performance.

Work closely with the Sr. Brand Manager and Hanna to integrate data-driven insights into future campaigns.

Collaboration & Alignment:

Serve as the key liaison between the production team, creative director, and influencers to ensure seamless integration of assets into social campaigns.

Partner with Chandler to ensure creative assets are optimized for social platforms.

Collaborate with the marketing team to align social strategies with email marketing and web content, ensuring consistency across channels.

Innovation & Growth:

Stay updated on emerging social media trends and platform updates to ensure Woodward remains at the forefront of audience engagement.

Develop and execute innovative social campaigns that resonate with Woodward’s diverse audience, including campers, parents, and sports enthusiasts.

Experience: 3-5 years in social media management, preferably in a fast-paced, content-driven environment.

Skills:

Expertise in platform-specific content creation, including TikTok, Instagram, and YouTube.

Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, or native platform analytics).

Strong copywriting and storytelling abilities.

Creative eye for visuals, with experience working alongside creative and production teams.

Mindset:

Agile, with the ability to pivot quickly in response to performance data or market trends.

Collaborative, with a strong ability to work across teams and manage multiple stakeholders.

Innovative, consistently seeking opportunities to push boundaries and elevate the brand.

Woodward is the global leader in action sports experiences.  With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.