Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

The Senior Social Media Specialist will be responsible for executing the global social media strategy for Arcadis on LinkedIn, Facebook, Instagram, & Twitter. Key responsibilities will include content management, generating inbound traffic and monitoring performance. This role will also include providing support to execute paid media campaigns on Linkedin and Facebook

Role accountabilities:

Responsibilities of this role include, but are not limited to:

Organic Social Media

Developing social media plans for campaigns Publishing organic content to our social media channels, including LinkedIn, Twitter, Facebook, Instagram, via our social media management tool. Troubleshooting and handling ad hoc queries & from global marcoms community and business stakeholders Communicating insights and best practices to peers and colleagues Continuously monitoring trends and competitor insights

Social Media Content Development & Management:

Managing assigned tasks from global project request tool in a timely manner Curating social media content from our website and other resources to increase brand presence in social networking sites (e.g. Facebook, Twitter, Instagram, LinkedIn, etc) Closely work with the creatives team to request new content to be promoted on social media. Monitor and manage post engagements such as negative reactions and comments as well as messages sent to our social media inboxes. Creation of monthly organic content calendar Monito benchmarks for measuring the impact of social media content, and analyse, review, and report on effectiveness of campaigns to maximize results

Paid advertising

Can support paid media team with execution of paid advertising campaigns on LinkedIn campaign manager and Facebook Business Manager

Reporting/Analytics/Optimization

Prepare monthly and quarterly reports on channel performance, content performance, and campaign performance and translate them into recommendations and action plans.

Project Initiation/Management

Assist stakeholders in gathering, analyzing, and identifying campaign requirements; ability to gauge the complexity of the request Coordinate the work estimates and negotiate turnaround time within the team. Provides status updates, raises issues encountered, and adjusts timelines as appropriate

Operational support

Support team in developing modules, guides, and process documents on social media best practices for social media community of practice Identify and provide suggestions for continuous process improvement

Qualifications & Experience:

Education: Bachelor’s Degree in Marketing, or any Business-related courses

Job-Related Experience:

2 years of cumulative hands-on experience in social media marketing, managing social platforms including LinkedIn, Twitter, Facebook, Instagram, and Social Media Management Software

Specific knowledge:

In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) LinkedIn (certification or hands-on-experience preffered) Facebook (mandatory, hands-on-experience) Hands-on experience with Oktopost or similar social media management software. Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus. Great knowledge on Google Analytics (UA/GA4) Familiar with Facebook Meta or Creator studio Good understanding of data visualization software like Google Data Studio. Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint) and able to create engaging presentations Experience with task management software like Asana or similar.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people first’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.

 Join Arcadis. Create a legacy.

#LI-MS2