Social Media Specialist
Sazerac
Welcome page Returning Candidate? Log back in! Social Media Specialist Job Locations US-KY-Louisville | US-United States Posted Date 23 hours ago(11/5/2024 10:59 AM) # of Openings 1 Category Marketing Type Regular Full-Time Job Description/Responsibilities
The Social Media Specialist will be a vital part of Sazerac’s PR/Social team, serving as the primary liaison between our brands and their audiences across social media platforms (TikTok, X, Instagram, Facebook, and others). This role will produce engaging copy, schedule posts, develop and analyze reports, conduct social listening, manage channel engagement, and oversee community interactions. The specialist will also mentor and guide junior team members and interns.
Key Responsibilities:
Strategic Social Media DevelopmentContribute to developing and implementing social media strategies, working closely with U.S. and global brand teams to generate creative responses to briefs.Support the creation and execution of actionable social plans that align with brand strategy and positioning, reviewing initiatives regularly for relevance.Project & Priority ManagementCollaborate with the team to ensure project priorities are executed to their fullest potential, maintaining alignment with brand goals and strategy.Oversee consistent and professional community management across brand channels, ensuring all interactions align with established systems and calendars.Real-Time Reporting & PlanningSupport real-time reporting on social media plans and activations, enabling flexibility and improvement in planning and execution.Assist in identifying areas for improvement within the planning process and translate insights into actionable social plans.Personal Development & GrowthUtilize the PDS (Performance Development System) to create and pursue a skill development plan in collaboration with the manager. Qualifications/RequirementsTo be successful in the role, you’ll need these requirements:
Education & ExperienceBachelor’s degree in Business, Marketing, or a related field.2+ years of experience in Agency, Customer Service, Consumer Affairs, or a similar role.Social Media & Technical SkillsProficient in social media platforms, including TikTok, Facebook, Twitter, Instagram, LinkedIn, and X.Strong skills in social media marketing, with experience using ROI measurement tools (e.g., Sprinklr, Tagger).Proficiency in Adobe Creative Suite, including Photoshop, Premiere, and Illustrator.Soft Skills & AttributesExcellent critical thinking, creativity, and attention to detail.Strong organizational skills with the ability to manage multiple projects simultaneously.A team-oriented communicator with an entrepreneurial mindset and excellent writing/editing skills.Flexibility to respond to the evolving demands of social media, with a pulse on current cultural trends.Additional SkillsStrong analytical and technical abilities with experience in procurement software and Microsoft Office Suite (Excel, Word, PowerPoint).Physical RequirementsValid driver’s license.
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Placement within the salary range is calculated based upon years of directly relatable experience for the position. Min USD $57,432.00/Yr. Max USD $86,149.00/Yr. Options Apply for this job onlineApplyShareRefer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQs
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