Social Media Specialist

Location: Tampa

Build your future at Minto! 

Since 1955, we’ve been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it’s all about special moments — like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership. We recognize this continues with great employees, like you, and would love for you to join us on our mission. At Minto we welcome change, celebrate new ideas and provide you with the resources, professional training and diverse opportunities to grow your career.

Your offer will include:

Competitive salary Annual bonus + benefits within 1 month + 401K matching + 3 weeks’ vacation Tuition reimbursement   Employee recognition platform – Be rewarded by your colleagues for your contributions! Many exciting career opportunities

In This role, you will:

Engage with customers on all social media platforms with the goal of building/maintain a loyal customer base through a continuous online presence; Engage with residents/customers in backlog via community-specific pages to promote all community related events and activities; Facilitate online conversations with customers through engaging text, image and video content and respond to any social media inquiries;  Provide prospect lead information to Customer Outreach Specialist for follow-up purposes; Collaborate and work closely with our Outreach Specialists, Marketing Teams and Lifestyle Managers to generate/maintain relevant content, campaigns, and other community related initiatives to drive traffic and increase audience participation;  Have expertise in multiple social media platforms; articulate trends and make recommendations relating to all social platforms ensuring maximum effectiveness; In-depth knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics; Measure web traffic and monitor Search Engine Optimization (SEO); Develop an optimal posting schedule while considering web traffic and customer engagement metrics; Knowledge of each location, community, and Minto products;  Able to apply principals of logical thinking to a variety of practical situations and accurately follow standardized procedures or processes;  Be able to professionally communicate over the telephone, email and in person with customers, staff and vendors;  Maintain a positive attitude and a desire to be successful; Aids the team effort in every way possible & acts in the best interest of the company; Flexibility with schedule for customers and/or company needs; Attend and participate in various community events/grand openings, training seminars, Broker functions and other company events as required; Assist Customer Outreach Team as needed; Keep Customer Outreach Manager informed with daily office activities; Other duties within the scope, spirit and purpose of the job, as requested by management.

We would like you to have:

Social media marketing experience Proficient with all social media platforms Experience with developing/planning a social media strategy Experience working with a marketing plan/overall business strategy In-depth knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics Ability to measure the success of campaigns with specialized analytical skills relating to the job Community Content Management Responsible for generating social media reports outlining metrics and growth Research audience preferences and remain current with latest digital marketing trends Great communication skills (listening, verbal and written)  Strategic Thinking & Adaptability Problem-solving skills Excellent customer service/community engagement skills Strong computer skills (Excel, Word, Outlook) Knowledge of Minto computer operating systems and CRM Proficiency in data entry and management Prioritization, organization and attention to detail and accuracy Use of discretion, maintain customer confidentiality Excellent interpersonal skills Strong work ethic and motivated Be honest and trustworthy Demonstrate sound work ethic Complete all tasks as required by supervisors Time management & stress management skills Comply with all workplace regulations as guidelines per employee manual Team player 

Education: Minimum required AA Degree in Media/Communications; Bachelor’s degree or higher preferred.

Experience: Have a strong understanding of social media marketing strategies and SEO Optimization; and an understanding of how to build/maintain a social media community. 

A minimum of one to three (1-3) years of previous similar work experience in the social media industry is required.

Our future is better together. Apply now and join us! 

Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs. 

 

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