Requisition Details & Talent Acquisition Contact

138057 - Busi Radebe 

Closing Date: 17 February 2025

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional (MSP)

Job Purpose

The Social Media Specialist is responsible for planning and implementing compelling social media content that will drive brand engagement towards the attainment of brand and commercial goals. Managing and growing the online communities and leveraging from these to provide insights to the business that will result in increased brand value.

Job Responsibilities

Implement social media strategy 

Collaborate with business to produce content plans that drive engagement, use channels effectively and achieve the business objectives.  Write useful, engaging and persuasive copy, correctly applying brand guidelines and ensuring the accurate use of language and tone across all social media channels.  Respond to comments, queries and complaints from the community, escalating to the service desk when appropriate.  Continuously evaluate the quality of social media content.  Cover live events, including some travel (when required). 

 

Analyse reporting for continuous improvement 

Collect data and report on key metrics to measure the impact and effectiveness of social media efforts.  Research and stay up-to-date on digital and social media trends, platforms, developments, and best practice.  Collaborate with cross-functional teams to align and integrate digital and social media efforts with overall business goals and strategies.  Provide regular reporting that generates meaningful, actionable insights.

 

Provide advisory role to missions 

Provide an advisory role on social media marketing to missions 

 

Media and stakeholder relationships 

Develop and maintain relationships with key stakeholders, including customers, influencers, and industry leaders.  Serve as the subject matter expert on engagement and digital trends.  Collaborate effectively with influencers from time to time.  People Specification Essential Qualifications - NQF Level Matric / Grade 12 / National Senior Certificate Advanced Diplomas/National 1st Degrees Preferred Qualification

Marketing or Business Degree

Preferred Certifications

Digital Marketing Certificate - beneficial

Minimum Experience Level 3 - 6 years Social Media Management; Marketing; Digital Marketing Technical / Professional Knowledge Social Media Marketing Community Management Client Centred Design Thinking Stakeholder Relationship Management Campaign Management Analytical skills and working with data Attention to detail People Management Skills Agile Way of Working Content and Editorial Planning Behavioural Competencies Business Acumen Planning and Organizing Innovation Collaborating Operational Decision Making Influencing Execution Stress Tolerance

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Please contact the Nedbank Recruiting Team at +27 860 555 566