Social Media Specialist Location: Fort Wayne, IN Level: Salaried Company/Division: Do it Best - Marketing Reports to: Managed Marketing Supervisor Travel: Infrequent (as needed; may attend market 2x/year as required) About the role: The Social Media Specialist is responsible for crafting high-quality content and driving engagement on multiple member’s social media platforms. This role requires creativity, strategic thinking, and a deep understanding of social media analytics to boost our member’s online presence and brand engagement. Responsibilities include: + Create and curate engaging content and social calendars across multiple social platforms, specifically for Facebook and Instagram + Collaborate with the Managed Marketing Specialists to create a social media strategy reinforcing the member’s brand + Analyze social media metrics to gauge success and areas for improvement in our campaigns, adjusting strategies as needed. + Engage with the member’s audience through frequent interactions and community management to foster a positive community and add value to the user experience. + Stay current with social media trends and best practices, and integrate them into strategies to remain competitive in the digital space. + Manage social media advertising budgets and campaigns, ensuring they align with our member’s strategic goals. Skills and Abilities: + Self-motivated, able to manage and meet deadlines + Excellent project management skills, including planning, organizing, and follow-up + Proficient written and verbal communication skills & copywriting for social marketing + Preferred social marketing for retail experience + Simplify complex information and explain in clear, easy-to-understand terms when training team members + Change management with members, team members, and company initiatives Experience & Education: + Associate’s or bachelor’s degree in Marketing or Communication (or equivalent) + Experience in marketing, advertising, or equivalent in retail space is preferred + Knowledge of social media and marketing trends + Familiarity with Meta Business Suite and Ad Manager Benefits available to you: + Full insurance benefits package including Medical, Dental, & Vision with a premium free plan available + Paid time off to foster work/life balance + Profit sharing + Bonus Pay opportunities + Retirement funding opportunities + Education reimbursement + Health club reimbursement + Career advancement opportunities Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply. About Do it Best: At Do it Best, we take pride in being the only U.S.–based and member-owned hardware & lumber/building material buying cooperative in the home improvement industry. We have made it our philosophy to serve over 3,800 member-owned locations across the United States and in over 50 countries by offering a full menu of exceptional merchandise and services to increase our member’s market share and profitability. By reaching over $4 billion in annual sales, Do it Best is the second largest co-op in the industry. Our success stems from our mission to make the best better, and our goal to help our members grow and achieve their dreams. Culture: Each team member is valued as a real, whole person, with their own intrinsic value and certainly not treated like a number. We do our best to support your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We also encourage authentic relationships by hosting social events and fostering a culture where you can make lasting friendships. In fact, the three aspects of careers at Do it Best that our team members value most are the culture, the compensation, and the reward. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams