As a reflection of our current needs, we are very pleased to offer a new opportunity to join our team as a Social Media Specialist and Work Where You Matter!

The Social Media Specialist will play a crucial role in enhancing brand visibility through strategic content creation and engagement. The role will be responsible for leading, developing and executing social media strategies to enhance our digital presence, engage communities and potential employees in the brand, educate audiences and drive meaningful interactions across various social media platforms. Expertise in social media management, content creation and analytics are essential in helping us achieve our objectives.

Essential Job Functions

· Manage and lead implementation of organic and paid social media strategies to ensure alignment with agency goals to build our reputation in the communities we serve.

· Stay up to date with the latest industry trends, platform updates, and emerging social media channels to ensure we remain innovative and competitive, staying ahead of the competition in the evolving social media landscape.

· Proactively monitor social media channels using social listening tools to identify trends, audience sentiment, and potential reputation issues, escalating concerns when necessary to protect the agency's reputation.

· Collaborate with internal partners and customers to maximize consistent messaging and content across all communication channels.

· Track, analyze and interpret social media data to identify trends, optimize content strategy and improve engagement, using A/B testing and performance metrics to present actionable insights.