Req#: R35230
Category(s): Communications/Marketing/Planning, Communications
Full Time / Part Time: Full-Time
Shift: First

Job Summary:

The Social Media Specialist is a member of the Marketing and Communications team and is responsible for managing the organization’s organic social media strategy and content. This position develops and implements social media strategies to enhance brand visibility, engage target audiences, and drive traffic to the website. The Social Media Specialist plays a crucial role in promoting care services and expanding the organization’s online presence across various social media platforms. The candidate must possess excellent communication, collaboration, and organizational skills.

Job Requirements:

Develop and execute a comprehensive organic social media strategy that enhances brand presence, drives engagement across platforms and aligns with the organization’s Mission, Vision, Values and strategic goals.

Create and curate compelling content that resonates with the target audience, including posting images, videos, infographics, and written posts. Ensure consistency in brand voice and messaging across all social channels.

Actively manage and engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner. Foster a positive and interactive environment.

Utilize social listening tools (Sprout Social) to monitor brand mentions and industry news. Analyze sentiment and identify opportunities to address negative sentiment and amplify positive experiences.

Develop and implement strategies for managing negative sentiment and potential crises on social media. Partner with other members of the marketing and communications team and other departments to respond to issues with tact and professionalism, mitigating and negative impact on the brand.

Track and analyze key performance metrics for organic social media activities, such as engagement rates, follower growth, and sentiment analysis. Use insights to inform future content and strategy decisions.

Work closely with cross-functional teams, including marketing, patient experience and public affairs, to ensure a cohesive brand experience and to leverage opportunities for integrated campaigns.

Plan and maintain a content calendar that ensures a consistent and strategic presence on social media channels, aligning with key brand moments, product launches, and promotional campaigns.

Required Education:
Bachelor’s Degree in communications, marketing or a related field

Required Expereince:

3-5 years of experience

Preferred Expereince:

2+ years of experience in an advertising agency or in-house marketing and communication team

Graphic Design experience to support basic social media graphics

Skills/Competencies:

Exceptional writing, editing, and proofreading skills.

Ability to work collaboratively with cross-functional teams and leaders.

Strong organizational skills with the ability to multi-task and meet deadlines

Social Media analytics experience

Strong organizational and time management skills, with the ability to manage multiple priorities and meet deadlines.

Excellent interpersonal skills.

Collaborative work style.

You Belong At Baystate

At Baystate Health we know that treating one another with dignity and equity is what elevates respect for our patients and staff. It makes us not just an organization, but also a community where you belong. It is how we advance the care and enhance the lives of all people.

DIVERSE TEAMS. DIVERSE PATIENTS. DIVERSE LOCATIONS.

Education:

Bachelors Degree (Required)

Certifications:

Equal Employment Opportunity Employer

Baystate Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, ancestry, age, genetic information, disability, or protected veteran status.

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