At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The Social Media Strategist creates the strategic direction of the social channel within company campaigns by overseeing the execution of the strategy by the Social Media Specialist and Coordinator roles. This position is responsible for ensuring delivery of KPI targets and reporting to broader organization of successfulness of social campaigns, developing and implementing new strategies to drive conversation with our athletes and developing methodologies and strategies for ongoing social content development. This role is also responsible for responding quickly to company initiatives to make on-the-fly adjustments and acting as the last check for copy and imagery.

Job Duties and Responsibilities:

Paid and Organic Social Campaign Strategy:

Work with internal stakeholders to fully understand the media brief

Design the social strategy to reach set KPIs for company campaigns

Ensure both paid and organic social channels are aligned with campaign goals

Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign  

Reporting & Communication:

Provide reporting to internal and external stakeholders on social campaign effectiveness

Develop social strategy to reach campaign goals for the social channel –

Advocate awareness of social channel contribution to campaigns  

Strategy/Innovation (in collaboration with Social Manager to):

Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities

Curate and distribute influencer content to social media team members for use on owned properties

Work closely with external influencer agencies to set brand expectations, obtain content, and report results

Develop and utilize cross functional business relationships to collaborate on ways to improve the business results of social media

Stay informed of latest trends and translate those trends in ways that apply to customer needs.

Team Management

Managing the time of the coordinator and specialist roles and developing their skill sets.    

QUALIFICATIONS:

Bachelor's degreeThree to five years of social marketing experience with a focus in content development social media communications, corporate blogging or other related fieldProficiency in Microsoft Outlook, Word, Excel and PowerPointFamiliarity with social media monitoring and analytic platformsExperience with the basic usage of most social media platforms including analytics, and community managementExperience with high volume, social channels with meaningful annual revenueDemonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networkingProven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plansSome nights and weekend hours may be required  

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Bachelor's degreeThree to five years of social marketing experience with a focus in content development social media communications, corporate blogging or other related fieldProficiency in Microsoft Outlook, Word, Excel and PowerPointFamiliarity with social media monitoring and analytic platformsExperience with the basic usage of most social media platforms including analytics, and community managementExperience with high volume, social channels with meaningful annual revenueDemonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networkingProven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plansSome nights and weekend hours may be required  

#LI-LA1