Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

The role of Specialist, Local Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Planning.

Role Objectives

Responsible for contributing to the development of and executing local planning for the assigned businessEvaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audienceEvaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplishedResearch, interpret and evaluate available marketing and research data to develop media objectives and local plansEffectively communicate and present to top management and clientsMaintain accurate budget control and flow of media activity and update client on timely/consistent basisApprove media authorizations prepared by team per approved plans/project requestsAccountable for accuracy and media intelligenceSupervise and motivate direct reportsMay perform other duties and responsibilities that management may deem necessary from time to timeAdvocate for multicultural & diversity inclusion throughout plans

Qualifications2+ years of experience in media planning/strategy, local experience preferredAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWIStrong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationMinimal supervision, relies on experience/judgmentUnderstanding of Activation/Negotiation team functionsUnderstand the capabilities of each media channel to maximize the impact and components within each campaignMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsOrient, train, assign and review the work of subordinates

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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REF238325B