The Specialist, Marketing Management role supporting Life Marketing Distribution offers a unique mix of marketing responsibilities. This individual will be responsible for helping channel marketing leaders create, manage, and optimize marketing campaigns around life sales across all intermediary channels. The role is also responsible to help create a marketing journey strategy, and assist in the creation, execution, and measurement of journeys to empower our sales team with the content, tools and knowledge needed to meet their goals.
The role will collaborate with distribution partners, channel marketing peers, matrix partners, and external agencies to support growing Life channel. This role will assist with Seismic optimization, build-out, and maintenance. Pipeline development and alignment cross-channel, including playing a strategic role in future marketing/sales process.
This role requires a knowledge of life insurance, financial professional audience, experience with seismic, well as deep understanding of life distribution channel overlap and challenges.
FINRA Series 6 license required within 120 days days of hiring
Candidates near a Nationwide campus will collaborate in the office 3 days per week while enjoying the flexibility of remote work for the remaining days.
Compensation Grade: F3
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.
Job Description
Key Responsibilities:Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.
Typical Skills and Experience:
Education: Bachelor’s degree in marketing, business administration or related field preferred.
License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.