The Digital Marketing Specialist is responsible for developing optimizing and executing digital marketing strategies to support the universitys key marketing and communications priorities Demonstrated expertise in crafting and implementing targeted digital marketing strategies including SEM digital display and social media advertising and proficiency in various analytics and tracking tools are essential This role also requires experience in creating comprehensive marketing plans and reports to be shared with team members campus partners and senior leadership The Digital Marketing Specialist plays a role in shaping the strategy for website content management for priority University of Maryland UMD websites aiming to position the institution as a leading public research university