Our client in the automotive industry is seeking a Specialist/Analyst, Audiences and Ad Tech to join their team. As a Specialist/Analyst, Audiences and Ad Tech, you will be part of the Advertising and Audiences team supporting media audiences for dealer advertising in display, social, and paid search. The ideal candidate will have a strong operational mindset, ad technology experience, and experience working with media planning teams to translate client objectives into actionable data applications through DMP relationship. **Job Title:** Specialist/Analyst, Audiences and Ad Tech **Location:** Dearborn, MI (hybrid, 2 days per week onsite) **Compensation:** W2, Competitive **What's the Job?** + Understand media buying process, optimization tactics, and audience attribution throughout a consumer journey; including Paid Search, Online Advertising, Social Media, Websites, Leads, and Sales + Devise audience types and determine appropriate attributes to include in audiences to meet marketing strategies and objectives + Identify differing stakeholder needs in order to devise key performance indicators for audience optimization and campaign evaluation + Generate insights and clearly articulate audience and campaign performance to stakeholders **What's Needed?** + 3+ years experience with dynamic content, media delivery, and audience creation tools + 3+ years experience working with Tier 1, 2 or 3 Automotive or equivalent franchise retail + Experience with reporting tools such as **Google Analytics and Advertising Suite, Adobe Analytics and Advertising Suite** and/or relational databases (3+ years) + Proficient in dynamic ad serving or optimization tools such as **Google AdWords, Google Campaign Manager, FB Business Manager, Adobe Audience Manager** , Data Onboarding tools, Artificial Intelligence Engine(s) or other/custom DSPs (3+ years) + Experience with data segmentation and audience targeting strategy + Experience with data capture tools and rules for signal collection and consumer interactions such as media clicks, website visits, phone calls, lead submissions, and sales matching **What's in it for me?** + Opportunity to work with a leading company in the automotive industry + Competitive pay + Opportunity to work with cutting-edge technology and tools + Opportunity for growth and advancement within the company + Great work-life balance and benefits package If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you! **About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells** _ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands –_ **_Manpower, Experis, Talent Solutions, and Jefferson Wells_** _–_ creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent. ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.