Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

This position will be part of the Central territory marketing team. This team will be accountable for  

Bringing our Consumer Fields of Play to life in the territory through key relationships with the faces (individuals and communities) & places that matter most to dimensionalize Running, Fitness, and Football, and leveraging our on-the-ground connectivity to youth, sport & culture

Amplifying our Concept Map through complementary executions on the ground that build off Global-Geo campaigns, eg through pinnacle activations

Ensuring our Nike Sport Marketplace on the ground in Central, and especially in Germany, shows up as pinnacle and sharply connected to our Field of Play visions

Fuelling our global engine with sharp, relevant consumer insights that can scale

WHO YOU’LL WORK WITH 
This position will work fluidly across the Central marketing brand team, as well as with key stakeholders in the Central and EMEA organization. Moreover, the individual will build strong relationships with key partners in the territory with a focus on Germany.
 

WHO WE ARE LOOKING FOR 

We are looking for a talented brand marketeer with a deep passion for sport and youth culture, and an ability to uncover stories that will inspire the next generation to move.  A marketeer with prior brand marketing experience keen to leverage that passion to reimagine the future of sport and make athletes’ dreams real. A positive and proactive individual that thrives in a fast-paced environment, demonstrating innovative thinking, a growth mindset and unwavering commitment to executional excellence.  

A successful candidate brings:

First years of relevant experience in marketing, ideally brand management 

Passion for sport and a deep understanding of its athletes and communities, their motivations and challenges

Campaign Management: Hands-on experience supporting marketing campaign from planning through to executions delivering on clear objective and KPI’s.

Executional Excellence & Attention to Detail: Focus on delivering efficient and timely results, while maintaining a high standard of quality. 

Adaptability: Skills demonstrating the ability to manage multiple projects simultaneously and being able to adjust quickly to changing business needs and feedback in a dynamic environment.  

Consumer Insight & Activation: Have a deep understanding of our key consumer in Berlin and Germany and having the proven ability to gather and apply consumer insights to boost seasonal brand plans.

Innovation & Growth Mindset: a continuous learner who explores new marketing approaches, testing and improving engagement and overall campaign success.

Embody Nike D&I values and Maxims (guiding principles), always. 

A pro-active and structured team player in a fast-moving environment

WHAT YOU’LL WORK ON 

As Specialist II Brand Marketing, Central, you will be a part of the Central Brand Marketing Team, reporting directly to the Director Brand Marketing Central.  

This is a fully agile brand marketing role. This will ensure that in an ever-changing landscape, and with priorities that sometimes focus more deeply on one particular area of the Brand & Business, that we always have enough resource to ensure pinnacle execution of our most key projects. This role will span across the priority fields of plays, working on key territory based projects, or to drive the amplification of a Geo-led concept map story, or even potentially in more close partnership with the Geo Consumer Construct team based in EHQ.  

Key duties that are associated with this role include: 

Partnership cultivation: Identify people & organisations that best align to our brand values and can best bring our individual Consumer Field of Play strategies to life. Then manage these relationships in a robust yet sustainable fashion 

Campaign Support: Support the amplification of key Concept Map stories through on-the-ground executions.  This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.  

Consumer Insights: continuously gather and apply consumer insights, helping us better serve our consumer in Germany. Feeding back these insights to EMEA/Global in order to help refine our longer-term strategy

As needed, potentially stretching into other marketing functional areas within the Central marketing team, including Energy, the Nike Sport Marketplace, or Operations & Planning

This job posting will be closed on the 17th of January 2024.
After that, we will share feedback to all applications and move forward with the shortlisted ones.
This role is not available for relocation.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.