Hanoi, VNM
20 hours ago
Specialty Product Specialist in Ha Noi
**The Position** **Specialty Product Specialist:** + Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.Implement Multi-Channel Cycle Plan to target Customers, meet/exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs.Additionally to: + Organise physician education programmes and support KOL development + Support implementing patient education, product access and treatment compliance programmes + Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed. **Tasks & responsibilities:** **1. Promotion Achievement in the assigned territory** + Territory promotion accountability (e.g. value, units, market share% etc.) + Ensure formulary listing and availability of BI products as required + Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours + Build valued discussion around specialty HCP needs and opportunities **2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)** + Maintain an accurate & complete customer (email address,other contact info) database in Veeva + Record and track product promotion and customers in territory/hospital + Provide monthly forecasting sheet based on actual performance + Obtain and record feedback from customers on competitor product performance and monitors their activity + Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director + Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets/objectives + Comprehend, integrate and execute ICPs into MCCPs + Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S + Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets/objectives **3. Orchestrate Exceptional Customer Experience** + Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.)and work interdependently to ensure customer experience is personalised and relevant to them. + Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns)to fulfil the preferred channels + Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events),survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails) + Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms + Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns)to fulfil the preferred channels + Management/development of assigned Key Opinion Leaders (KOLs)and coordination with relevant Medical Societies/ Institutions + Develop/ maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner **4. Superior Customer Engagement Capability (Knowledge & Skills)** + Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers + Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.).Supports and encourages dialogue of scientific/clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process + Knowledgeable across the 7 CEM steps and 27 behaviours. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.)within the customers' preferred communication channel + Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage) + Capable and confident in presenting to Groups of customers, both face to face/screen to screen + Provide expert understanding of the Payor landscape to internal and external customers **5. Comply with local regulations, industry and the BI Code of Conduct** + Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct + Take prompt and necessary actions on issues of compliance + Be a role model in compliance with local regulations,industry and the BI Code of Conduct **Requirements:** **Competencies required:** + Analytical & decision making ability + Industry / Product knowledge + Selling skills applied across a diverse range of channels + Multi Channel Cycle Planning and execution + Customer Relationship Management + Self development / learning + Communication skills + Planning and organizing skills to collaborate with other customer facing personnel + IT literacy **Experience:** + Direct selling experience in specialty healthcare is advantageous **Minimum Education / Degree Requirements** : Bachelor’s degree with major in Pharmaceutical science. **READY TO CONTACT US?** Please contact our Recruiting Team: Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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