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About This Role:
The position of Sponsorship Sales Representative reports to the Global Director of Events and includes selling and renewing sponsorship products to a wide range of technology and service providers in Europe, North America, and Asia Pacific.
Job Responsibilities:
Meet revenue and bookings targets for sponsorship sales.
Sell and renew event sponsorships ranging from $15,000 to $300,000 for Forrester events to technology and service providers. Maintain and build quality relationships to ultimately renew and grow sponsorship business.
Develop new business opportunities by actively researching and identifying new prospective customers to sell to
Create and manage a pipeline of prospects four times the target to grow the sponsorship client base and ensure target attainment.
Maintain active daily outbound prospecting metrics to develop pipeline and growth with a focus on new business development. Align the content and value proposition of the event to the prospective sponsor’s business initiatives and goals.
Forecast accuracy: understanding deal velocity and stage assignment.
Build internal relationships and become a trusted partner by working closely with the direct Research sales force within Forrester on client accounts and non-client accounts to prospect and close sponsorship sales.
Collaborate with global event team members on franchise selling across all event regions.
Maintain successful partnership with Event Operation coordinators to ensure that sponsors receive the expected deliverables in a timely fashion, and that post-sale requests are addressed.
Manage accounts onsite at Forrester events, including preconference briefings, setup support, account support during the event, and a post-event feedback session.
Achieve high levels of customer satisfaction among sponsors which equates to on-site renewals.
Clearly communicate the established sponsorship programs to renewal and prospective sponsors.
Job Requirements:
A bachelor’s degree or equivalent.
Experience in selling conference and event sponsorships and exhibit programs, or related experience selling to technology vendors.
History of building senior-level relationships with C-level leaders in $1B-plus enterprise organizations.
Experience in hunting for new logos as well as managing, renewing, and growing existing accounts.
Direct experience in meeting sales targets, building a network of contacts, growing, and maintaining a healthy pipeline resulting in sales, identifying and closing new accounts, and managing large sponsor accounts.
Excellent communication, expectation-setting skills, and organizational skills.
Curiosity and creative growth mindset are a must.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition, with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $59,000-97,000
Base salary range for New York City, NY: $66,000-108,000
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
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