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Sr. Brand Activation Manager
Exempt
02/25
About Us:
As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.
Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.
Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Target’s winning strategy. Over the past five years, Target has launched over 30 new owned brands. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.
A core pillar of Target’s winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target’s success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target’s sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion+ brands with 4 of them achieving $2-Billion + including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Brand & Portfolio Management Team. This talented team skillfully blends the Art + Science of brand building to co-create world class brands that guests love and can only find at Target.
About the Role:
As a Sr. Brand Activation Manager, you will lead a holistic creative packaging strategy activation plan across your pyramid that aligns with key business objectives for the Enterprise-Owned Brand portfolio, Limited-Time Offer (LTO) initiatives, and Design Partnerships.
Your role involves creating and implementing innovative creative and content strategies for various brands, businesses, and consumers across different categories within the pyramid. The goal is to establish industry-leading in-store consumer experiences that address diverse customer needs, catering to tens of thousands of SKUs.
Core Responsibilities and Key Results:
You’ll be leading a pyramid with several categories to adapt brands, businesses and guest strategies into creative briefs to create industry-leading consumer experiences for in-store and online environments.
You’ll create and oversee the pyramid creative activation plans that supports the brand, division and cross-category level action across Target’s Owned Brands portfolio, aiding in leader alignment, remove roadblocks and a consistent, scalable experience both in-store and online.
As a lead role within the pyramid, you will collaborate with and facilitate with a wide range of cross-functional teams, including Brand Management, Creative (Design and Copy), Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy and Operations, Marketing, and Insights.
Maintain a working knowledge of our guest, business, market, competitive insights to identify opportunities to improve consumers’ experience of Target’s Owned Brand portfolio via in-store creative and content communications.
Create end-to-end connectivity of strategy and operations across Owned Brand, LTO and Design Partnership creative packaging strategy briefs and optimize the brand experience via packaging.
You’ll partner closely with brand management, portfolio strategy and cross-functional partners to effectively prioritize key strategies and clearly articulate brand activation’s role in driving results for brand, business, and guest engagement.
Manage a multi-million-dollar creative packaging budget through strategic prioritization and planning, reporting and driving optimization and efficiency throughout the end-to-end process.
This role will lead and mentor Associate/Brand Activation Managers within your pyramid.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You:
4-year degree or equivalent experience
6-8 years’ professional experience in marketing, brand strategy, brand management, merchandising or consulting; previous retail experience a plus
Ability to translate pyramid strategy down to division and category level action and implication
Ability to connect the pyramid strategy to portfolio / brand strategy and with stakeholders to meet the goals of the brand within the pyramid
Ability to facilitate decision making and tradeoffs across a large set of stakeholders
Demonstrated success in strategy development, brief writing, and project/portfolio planning, including ability to identify long-term opportunities and related financial growth plans
Proven ability to balance independent work with effective collaboration and influence to advance initiatives, including successful guidance of cross-functional teams
Ability to manage multiple projects in a fast-paced environment, with varying levels of detail across multiple data sources
Excellent interpersonal, communication and presentation skills
Strong aptitude in applying independent judgment, negotiation, and collaborative problem-solving techniques to reach clear, informed decisions
Comfortable operating with speed in an ambiguous and rapidly changing retail / business environment
Fosters an environment that champions diversity, equity & inclusion
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_EAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.Application deadline is : 03/04/2025