**Your Impact** The Sr. Copywriter will be responsible for developing strategic concepts and copy for various marketing channels. The Sr. Copywriter creates world-class copy that is in the Lowe's brand voice with a demonstrated flexibility to write broad brand messages as well as promotional copy. In this role, they will be confident in peer reviewing the work of first level copywriters. **What you will do** **•** Develops creative concepts and copy in Lowe’s brand voice for large scale and complex projects **•** Mentors and supports first level copywriters **•** Leads naming exercises for new programs, events and benefits that Lowe's offers our employees and customers **•** Utilizes data to develop targeted communications for our core customers based on how they shop. **•** Creates concepts and copy for advertising materials including but not limited to email, radio, digital display, social, in-store signage, videos and articles **•** Develops platform/positioning work when needed **•** Collaborates with designers, creative managers, and marketing partners to develop creative and strategic brand communications **•** Understands strategic insights, briefs and consumer research in order to create concepts and copy that are relevant, engaging and results-driven **•** Works with cross-functional design and copy teams to create consistent and cohesive messaging **•** Actively participates in brainstorming sessions **•** Produces radio spots, including directing talent and editing in real time if needed **•** Individual Contributor **Required Qualifications** **•** Bachelor's degree in Communications, Advertising, Marketing, or related field and 5-7 Years experience in advertising/marketing as a Copy Editor or Proofreader **•** Strong presentation skills and ability to clearly articulate a point of view **Preferred Skills/Experience** **•** Retail experience **About Lowe’s** Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com . _Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law._ Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.