The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility.
Read content, correct spelling, punctuation, grammatical errors, Proofread and edit stories.
Establish the publication standards and ensuring the accuracy and quality of editorial contents.
Perform high skilled works around Blurb writing, Blurb consisting, Modify written content from sources, report, and write articles on a daily basis.
Recommend stories and produce headline ideas to attract our target audience, help the team craft and refine ideas
The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix up contents. He/she has to follow editing SOP to spot/catch errors in the content.
The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
Manage day-to-day work related to catalog management & digital marketing.
Clear understanding on the digital marketing strategies done via different methods.
Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done.
Manage special projects from planning through execution.
Operate in an ambiguous environment to define new business practices and standard operating procedures.
Create and drive business requirements for both process improvement and technical solutions
Be a subject matter expert to inform recommended strategies that meet operating goals.
The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals.
Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor.
Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
Analyzing data to identify customer segmentation strategies
Craft, execute and build playbooks and SOPs.

About the team
Optimus is a marketing shared services unit, offering operational assistance to various Amazon programs and product lines, partnering with multiple divisions within the company, including but not limited to Books, Music, Fire TV, Luna, Tablets, and Alexa, streamlining their marketing operations.