The Elevator Pitch: Are you a Digital Marketing expert who is eager to take the next step in owning an overall paid and SEM strategy to support the brand and growth marketing teams? If you’ve been in a digital marketing role for the past 3-5 years and are looking to take the next step in the planning and execution of digital advertising campaigns, search engine optimization, as well as the measurement and reporting of these activities from end-to-end, then this role may be for you! Evolv’s mission is to help make places safer for people to live, work, learn, and play. We aim to help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions with robust insights.  We’re searching for a Senior Digital Marketing Specialist who is a data-driven go-getter and biased towards action to join the Marketing team and make immediate impact. This role will report into the Brand team and be responsible for developing and managing a digital media strategy focused on traffic acquisition and brand awareness. Success in the Role: What are performance outcomes over the first 6-12 months you will work toward completing? In the first 30 days, you will: + Participate in our new hire orientation, to understand company culture, processes, and expectations. + Meet with team members, cross-functional stakeholders, and our digital agency, laying the groundwork for future collaboration and communication. + Analyze past and current campaigns and form an opinion on how to best attract and convert new accounts. + Audit the current website and digital plans to identify opportunities for optimization, growth and efficiency Within 3 to 6 months, you will: + Develop and execute a comprehensive paid and SEO strategy to attract and convert accounts within key verticals through paid advertising, SEM, and third parties. + Regularly report out on KPIs, including leads acquired, accounts engaged, conversion rates, and forecasts. + Support our Brand team by: + Optimizing our website for conversion, including on-page optimization and technical SEO. + Working with the content team to analyze website performance metrics and map out customer journeys to assess the effectiveness of content and assets and identify gaps or opportunities for improvement to enhance lead nurturing and conversion processes. + Regularly publish website content such as press releases, blogs, case studies and other key resources utilized to drive demand. + Regularly research advertising trends in the industry and track competitor digital marketing strategies. + Support our Campaigns Manager and Field Marketing team to achieve lead generation and account engagement goals. By the end of the first year, you will: + Develop proven playbooks to engage and convert new accounts across our targeted lists and key verticals. + Continuously test and analyze digital campaign effectiveness and optimize for results. + Manage and regularly report on budget and ROI. The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? Marketing Expertise: + Strong foundational knowledge in digital marketing strategies and tactics, including email, display, SEO/ SEM, third party, retargeting and social. + Proven experience planning and executing paid B2B campaigns for small organizations up to large enterprises. + Creativity skills to develop compelling and engaging marketing offers. Research & Analytical Skills: + Ability to pull, analyze, and generate actionable insights on campaign and website performance, along with Marketing KPIs. + Willingness and competency in adapting and adjusting reporting along with changing business priorities. + Ability to conduct market research to identify new opportunities and stay up-to-date with industry trends and best practices. Attention to Detail: + Plan, execute, and analyze campaign tactics expertly. + Have a creative eye for testing and optimizing channels, messaging, and campaign tactics regularly. + Manage and report on budget and ROI meticulously. Team Engagement: + Collaborate closely with Marketing and cross-functional teams and stakeholders to produce content, plan and execute campaigns, and optimize conversion rates. + Regularly report on KPIs, including leads generated, accounts engaged, and conversions into meetings and pipeline generated. What is the leadership like for this role? What is the structure and culture of the team? This role reports to the Senior Director of Brand & Strategic Programs on the Marketing team with a dotted line to our Senior Director of Demand Generation. We are a data-driven team that is biased towards action and inspired by each other’s creativity, team mindset, and willingness to test, learn, and iterate quickly! Where is the role located? This role is based out of the HQ in Waltham, Massachusetts 3 days per week, with flexibility in being remote some days. What is the salary range? The base salary range for this full-time position is $75,000 - $110,000, + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in role posting reflect the base salary only, and do not include bonus, equity, or benefits. Benefits At Evolv, we’re on a mission to help make public spaces safer through innovative security technology. Rooted in our values of authenticity, kindness, courage, drive, and fun, we offer the opportunity to make a real impact. Our team thrives in a supportive, honest environment where creativity and collaboration are celebrated, and where we challenge the status quo to keep improving. When you join Evolv, you’ll not only work with cutting-edge technology but also enjoy competitive benefits that support your well-being, and personal growth. Our Benefits Include: + Equity as part of your total compensation package + Medical, dental, and vision insurance + Flexible Spending Accounts (FSA) + A 401(k) plan (and 2% company match) + Unlimited vacation policy + Quarterly stipend for perks and benefits that matter most to you + Tuition reimbursement to support your ongoing learning and development + Subscription to Calm Evolv Technology (“Evolv”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics. Evolv is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us at careers@evolvtechnology.com.