Secaucus, NJ, USA
1 day ago
Sr Director, Consumer E-Commerce

Lead the day-to-day and end-to-end operations of the US Questhealth.com e-commerce site, overseeing consumer-facing experience, inventory planning and management, and agency partnerships. Develop and implement innovative strategies to drive continued e-commerce growth through creative digital programs and by leveraging data-driven insights. Facilitate daily communication with internal and external stakeholders regarding KPIs, program status, order management, and performance tracking. Collaborate within a matrixed organization, working closely with Consumer Marketing, Clinical Products, Operations, Finance, Pricing, Legal, and Compliance.


E-commerce Strategy and Planning

Develop and implement the overall e-commerce strategy for QUEST CONSUMER in the US.Own commercial planning of the e-commerce business, collaborating with marketing, Finance, operations, and third parties to unlock revenue and profit opportunities within the P&L.Lead program management including forecasts, seasonality, product/inventory/collateral planning, and acting as P&L owning merchant.Partner with finance on financial planning to accurately update sales and forecasts based on the latest trends and insights.

Sales and Reporting

Provide weekly and monthly sales commentary/reporting to senior leadership by collaborating with the analytics team.Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site, product, and promo performance.

Marketing and Promotional Strategies

Develop a robust promotional calendar to maximize event and product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand and compliance guidelines.Oversee and ideate e-commerce marketing strategy and calendar to effectively drive sales, build brand loyalty, and support cross-functional programs.Partner closely with marketing and agencies to manage media (including search, paid social, retargeting, affiliate marketing, and others) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.

Innovation and Industry Trends

Participate in leadership meetings to bring digital excellence to the business.Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.

Working Relationships/Key Stakeholders

As the most senior person on the team, lead and mentor direct reports and many others, and hiring additional industry-leading professionals as needed.Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones.Take a collaborative approach to decision-making with attention to detail and excellent follow-up.High drive for results and takes initiative.Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Financial Accountability 

Deliver US Ecommerce sales and profit goalsImprove gross margin with discount/promo managementLead financial planning for direct channel Provide Weekly Sales & Revenue updates

Required Work Experience: 

Bachelor's Degree in Business, Marketing or related field required. Minimum of 15+ years progressive e-Commerce experience Excellent communicator, able to build strong cross-functional relationships, internally and externally.10+ years people management experience.

Knowledge: 

Business experience with web commerce platforms and technologies, specifically Salesforce Commerce Cloud.Strong financial acumen and proven track record in building and managing a P&L.A highly motivated, passionate self-starter with a deep understanding of the online customers' needs, the product, and the competitive landscape.

Skills: 

Superior project management skills, including the ability to multitask and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.


Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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