We anticipate the application window for this opening will close on - 26 Feb 2025 At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. **A Day in the Life** The Sr Director, Enterprise ASC Marketing is accountable for articulating an enterprise marketing strategy for alternate sites of care, designing and launching an ASC brand for Medtronic, establishing the foundational marketing elements (upstream and downstream) to ensure our Enterprise ASC sales/contracting, OU Marketing, and OU sales teams are successful, and supporting ongoing marketing needs of the organization for this market segment. The ultimate goal of this newly-created role is to contribute to Medtronic’s overall success by growing sales in this market segment across the enterprise. **Core Duties & Responsibilities (others may be assigned):** + Partner closely with Enterprise ASC & CTx leadership, Portfolio Strategy Leaders, OU Strategy Leads and OU Marketing/Sales Leaders to understand and identify the unmet needs and/or opportunities in the marketplace. Articulate and maintain a clear strategy for advancing Medtronic’s interests in alternate sites of care (i.e. ASC/OBL) across relevant therapeutic areas. + Accountable for defining and launching an enterprise ASC brand, in coordination with Enterprise Marketing/Communications, customizable for each of the Portfolio’s unique needs and differentiate Medtronic relative to our competitors. + Establish an approach for monitoring industry trends and competitive activity in different sites of care (i.e. ASC, HOPD, and OBL) and across different specialty/ownership structures to meet each customer with the right solution at the right time. + Develop, maintain, and publish regular KPI dashboards measuring Medtronic’s progress relative to other competitors on a quarterly basis. + Ensure a strong connection between OUs/Portfolios and the Enterprise team; maintain communication on product needs/solutions that will advance Medtronic’s overall position in the market and work to achieve inter-organizational alignment with respect to meeting customer needs. + Work closely with the Enterprise contracting & pricing teams, CTx leaders, OUPs & OU CFOs and Enterprise ASC leaders to articulate a plan for streamlining multi-OU/cross-portfolio contracting that allows Medtronic to move with speed in the ASC/OBL segment. + In partnership with current and new partners (i.e. Steris, GE, Corazon, etc.), develop marketing tactics and programs which enable Medtronic to win with customers in the marketplace. Includes managing and stewarding alliances with external partners to ensure maximum benefit for Medtronic. + Drive the development and execution of foundational marketing support material/resources including (but not limited to) the creation of messaging/positioning for different customer segments (physician-owned, corporate, IDN, etc.), associated marketing collateral, targeted web and/or social media campaigns, updating and maintaining ASC branding on the Medtronic corporate website, educational events and/or booth properties at relevant industry events (i.e. Beckers ASC conference, etc.), and exploration for how Medtronic may engage in patient/DTC campaigns. + Support enterprise and OU field sales teams with necessary business planning and/or marketing tools that create flawless sales execution including customer-facing models that articulate the Medtronic value proposition, provide benchmarking, sales transaction modeling, and development of case studies where successful MDT partnerships have resulted in delighted customers (to be leveraged in marketing collateral, trade shows, and/or social media campaigns). + Research best available datasets to determine trends, market opportunities, market share and average sales prices across the alternate site space. Determine how to validate the data derived from forecasting, claims and spend datasets and where to invest capital resources for optimal understanding in the market. + Serve as de facto in-house expert on alternate sites of care, typical business models, interaction with payers and governmental bodies, needs and challenges. + Develop an annual marketing plan that supports the overarching ASC/OBL enterprise strategy; plan and manage annual budget. + Effectively manages a Principal Product Specialist to achieve the desired goals of the organization while also cultivating career growth and development + Lead and coordinate product/solution launches, market research and other activities necessary to support the segment. + Analyze and present quarterly/bi-annual business reviews to senior leadership to articulate progress against stated goals. + Provide strategic planning and execution for global congresses, NSM, advisory board meetings, and trade shows as warranted. + Cultivate Key Opinion Leaders as needed to help advance market knowledge as well as refine programs, products, and/or solutions ultimately leading to an alternate site advisory board. + Travel domestically (up to 30% of the time) in support of customer engagements, internal Medtronic activities, and cultivating external vendor partners. **Team Leadership:** + Lead and develop a team of product/marketing specialists. Motivates team and creates positive environment for success. + Build team to support growth; maintain a strong bench of talent. Oversees professional development and growth of team members. + Lead planning, communications, sequencing and execution of marketing activities. **Minimum Qualifications** + Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)( 4)(iii)(A) and minimum of 10 years of relevant experience in medical device, pharma or healthcare industry with 7+ years of managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience. + Experience cultivating marketing programs, developing new brands, and fostering strong third-party strategic alliances. + Demonstrated experience leading change management initiatives; very strong diplomacy and cross-functional leadership skills. + Comfort with ambiguity; an entrepreneurial mindset that is comfortable bringing structure where none exists. + High degree of initiative; self-directed. + Ability to travel 25-30% of the time. **Preferred Qualifications** + MBA or other relevant advanced degree. + Strong preference for a mix of brand and product management experience across both inpatient and outpatient settings. + Strong multi-disciplinary skills in business and financial analytics, modeling, strategic planning, marketing, marketing research, public speaking, influencing, and negotiation. + Exemplary leadership capabilities with an emphasis on talent/team development. Strong track record of collaboration (ideally with field/sales personnel). + Competitive, strategic mindset with an ability to think ahead and shape future business direction. + Demonstrated understanding of global medical device economics and pricing. + Experience in or knowledge of direct to consumer and direct to patient marketing strategies and programs. + Ability to develop and deliver effective presentations to a variety of audiences. + Successful track record working cross-functionally in a matrix organization. + Ability to manage and track multiple priorities with various timelines. + Ability to quickly develop relationships and rapport with individuals at all levels. + Experience developing brand strategy and tactics to grow volume and market share. + Eagerness to learn and expand responsibilities with a focus on continuous learning and innovation. **Physical Job Requirements** The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.  The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. **Benefits & Compensation** **Medtronic offers a competitive Salary and flexible Benefits Package** A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD):$212,800.00 - $319,200.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). This position is eligible for an annual long-term incentive plan. The base salary range is applicable across the United States, excluding Puerto Rico. Base pay is based on numerous factors and may vary by job-related knowledge, skills, experience, etc. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below: Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30601&co\_affid=medtronic) **About Medtronic** We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) . It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (https://www.medtronic.com/content/dam/medtronic-wide/public/united-states/employee-support-services/careers/la-county-legal-notice.pdf) a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. **Welcome to our new Careers Site!** **If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.** We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. **We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. **We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. **This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will… + **Build** a better future, amplifying your impact on the causes that matter to you and the world + **Grow** a career reflective of your passion and abilities + **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning These commitments set our team apart from the rest: **Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need. **Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms. **Better outcomes for our world** . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls. **Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) . For updates on job applications, please go to the candidate login page and sign in to check your application status. If you need assistance completing your application please email AskHR@medtronic.com To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com