Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach
Regularly influence leadership team decisions and initiatives
Responsible for planning, budget, and end results; sets policies for subfunction/function
Who You ArePersonality and composure to work with senior executives and major media outlets
Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
Understanding of how brand engagement fits into the larger picture of marketing
Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
Develop and implement innovative solutions for complex situations in a fast changing environment; cover a wide range of activities requiring complex judgments