The Sr. Director, Marketing, is responsible for leading a team of experienced marketers to develop the marketing strategy for the LexisNexis Large Law and Law School businesses. As a member of the leadership team, responsibilities strategic marketing planning and developing and implementing marketing programs that drive positive business outcomes.
This is an exciting opportunity for an experienced results-driven marketer who possesses the confidence and skills lead a team and to collaborate and communicate across functions and levels, delivering the strategies, programs and assets that will most effectively drive new business and customer retention. The Sr. Director, Marketing will lead a team to develop and test new programs, launch new products and track success. If you’re interested in leading a team of skilled marketers in a multifaceted position that includes working closely with a sales team to drive new sales, retain business ,and build preference among the next generation of lawyers, let’s connect.
Accountabilities:
Quickly achieve product expertise and command of customer personas in the large law and law schools' markets.
Lead development of innovative marketing plans designed to drive strong lead and revenue growth, retention, law school student preference and brand equity
Collaborate closely with segment peers to ensure business outcome-focused plan development and excellence in execution. Leverage best practices and assets from global marketing teams and colleagues for the greatest efficiency and unified messaging.
Craft simplified yet meaningful brand story to define the company’s core messages in the Large Law and Law Schools markets bringing to light competitive differentiators, reflecting Voice of Customer and improving win rates.
Lead strategic events initiatives, driving sales opportunities and promoting thought leadership,
Manage marketing team, developing their business and marketing skills and acumen while inspiring strong execution
Continually improve marketing effectiveness and efficiency, through A/B testing, piloting new programs and technology
Establish and achieve marketing expense budget goals, ensuring investments are aligned with business goals.
Provide clear visibility to senior leadership team on key monthly performance metrics and goals
Qualifications:
Undergraduate degree in communications/marketing/business. MBA or JD preferred
10+ years B-to-B marketing experience, preferably with a SaaS or other technology solutions company
Solid knowledge of LexisNexis systems and services preferred
Proficiency in leveraging artificial intelligence technologies for marketing initiatives is highly valued.
Proven ability to design and execute marketing plans in a matrix environment; ability to support multiple client groups and work across the organization
Knows and applies marketing mix concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
Excellent writing and verbal communications skills with the flexibility to write for different audiences, including law firm leadership, academic and student audiences.
Excellent project management and presentation skills
Experience managing large integrated marketing campaigns on time and within budget
Must be comfortable making data-driven decisions and reporting results.
Work in a way that works for you
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees
Working with Us
LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.
Working for you
We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Comprehensive, multi-carrier health plan benefits
- Disability insurance
- Dependent care and commuter spending accounts
- Life and accident insurance
- Retirement benefits (salary investment plan/employer stock purchase plan)
- Modern family benefits, including adoption and surrogacy
About our Team
LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
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