About the RoleA critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Senior Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Your mandate is to grow brand awareness, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to our brand on the whole.What You'll Do

Lead, in partnership with Senior Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning and implementation, ensuring ideas are brought to life in a powerful, unique and emotionally engaging way across brand touchpoints

Develop seasonal campaign briefs and partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact

Develop and lead all seasonal product marketing and messaging to ensure product marketing and vehicle strategies deliver business impact

Collaborate with Brand Marketing partners on the Womens’ business to develop seasonal brand, product and cultural integration points between the Women’s and Girls’ business

Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies

Partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of and optimize brand marketing/brand campaign initiatives

Partner with customer insights team to inform seasonal marketing strategies

Present seasonal marketing strategies and plans to CMO, cross functional partners and senior leadership team to garner buy in and obtain approvals

Support Senior Director of Brand Marketing in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy

Who You Are

6-8 years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency

Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus

Omni-channel brand marketing experience with a strong understanding of retail, print and digital marketing

Excellent annual and seasonal brand marketing strategy development and execution experience with proven track record of driving strong business results

Ability to translate product, trend and merchandising information/strategies into marketable product messages

Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams

Extremely flexible, detail-oriented, organized and self-motivated with leadership skills

High comfort level with and ability to powerfully present / garner buy in from senior leadership team members

Experience with and passion for creative development and effectively briefing in and working with creative teams

Strong project management skills, including demonstrated track record in managing complex projects

Comfortable with operating in a fast-paced environment and dealing with ambiguity

Flexibility to manage competing priorities and shift focus as determined by changing needs of the business