About This Role
The Sr. Manager, Campaign Analytics BI&O (Biogen Intelligence & Operations) will work closely with marketing teams, AA&O, and vendors and agencies to provide insights on media and web streams across all therapeutic areas. You will partner closely with US Marketing, US BIO, and creative agencies to develop data driven insights and analysis to support all customer lifecycles.
What You’ll Do
• Partner with brand marketing on recommended customer segmentation strategy within campaigns. Involves providing recommendations on starting, stopping, and continuing specific campaigns/ media to align with customer journey
• Partner with brand marketing to provide creative recommendations on media and campaigns. Including analysis around what content is driving the most engagement on the website
• Extensive experience in deep-dive analysis on customer attributes to produce quality insights that drive business strategies and value
• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Partner with Data & Analytics, MDH, Web teams on paid media data and Power BI reporting projects for enhancing campaign insights. Manage PHM BI team and partner with brand team and PHM Media on media testing and optimization
• Extensive experiences with developing and evolving customer segmentation frameworks to provide strategic recommendations when designing CRM streams
• Subject matter expert on all list buys. Partner with Accenture on reporting from SFMC on list buys across all therapeutic areas
• Responsible for monitoring lead generation (social & website sources) and suppression to ensure that data is flowing into Biogen databases correctly
Who You Are
You love data and trying to understand the effectiveness of campaigns. You have strong presentation skills and enjoy communicating with marketing partners.
Required Skills
• Strong communication, leadership, and analytical skills with demonstrated ability to assess business results of marketing campaigns
• Excellent strategic thinking capabilities with the ability to derive insight and recommendations from data
• Strong analytical and quantitative skill set, including knowledge of advanced statistical modeling approaches
• Familiarity with data warehouse mining/reporting and data manipulation tools (eg SQL, SAS, R, Power BI, Tableau)
• High intellectual curiosity, that can proactively identify and lead analyses that yield actionable insights
• Excellent strategic thinking capabilities with the expertise to synthesize large amounts of information and logically structure PowerPoint deliverables
• Strong Excel modeling skills
• Strong communication skills
• Bachelor's degree required, Master’s preferred
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.