Sr Manager, EMEA Field Marketing
A10 Networks
Sr Manager, EMEA Field MarketingDevelop and implement a high impact marketing strategy to generate demand and new inflow and build the A10 brand in the regionGrow marketing sourced inflow in priority markets in EMEA as part of the global GTM planDevelop and work with the corporate marketing team to execute high-performing, tactical programs, including but not limited to Events, Digital Marketing, Channel marketing and Public RelationsMeasure and report on effectiveness of marketing programs, with the purpose of driving demand generation and revenueOptimize ROI and effectiveness of marketing budget and investmentsEvaluate, select and manage outside vendors as necessaryAlign Marketing programs and activities with global A10 strategic planFunction as both a leader and doer, providing position leadership and insights, supporting strategic objectives, as well as being a ‘hands-on’ member of the teamBe a liaison between the field and Corporate Marketing ensuring regional sales and channel needs are integrated into the plans of global and corporate teamsChampion Channel EMEA collaboration with HQ and EMEA sales and the Channel to provide strategic engagement and directionManage team, with coaching and development: goal setting, manage to outcomesWork with Sales leadership team and EMEA Marketing team to build ongoing and lasting alignment between Marketing and Sales strategies, plans, goals and outcomes Develop and execute security awareness plans with local PR team and in collaboration with HQ marketing and PR teams for messagingDevelop and execute Channel marketing plans to grow inflow in enterprise and SP market segments in EMEADevelop and execute on outcome-based events strategy aligned to our GTM plans in EMEA marketsOperationalize SDR function (outbound/inbound), including the activation in Salesforce Execute on the documented inflow tracking processInspect and measure effectiveness of Marketing programs against pipeline goals Provide support to local marketing staff in the office, host team meetings etc.
Required Experience:
Minimum 10 years in field marketing or demand-generation role in $1B+ B2B technology organizationMinimum 3 years as a managerProven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed businessExperience and proven track record operating in a matrixed environment; able to be effective working across organizational boundaries and building relationshipsThorough knowledge and understanding of enterprise lead-management processes and marketing attribution approachesExperience designing and building field-focused marketing programs across digital, proprietary and third-party events, and partner ecosystem including resellers, tech partners, and GSIsBA/BS in Marketing, Business, Communications or other related fieldsPassionate self-starter with the ability to work in a fast paced and collaborative environment.Experience with competitive analysis including the ability to demonstrate unique value propositions to target vertical marketsExcellent writing, presentation and communication skillsDegree in Computer Science, Information Technology or equivalent technical degree/work experienceLocation: Bracknell, United Kingdom
Thank you for expressing an interest in the above role, unfortunately we are unable to respond to all applications due to the high volume of applications. If you do not hear back from us within 21 days your application has been unsuccessful. However, I would like to thank for application and wish you every success in your next career adventure.
Confirm your E-mail: Send Email
All Jobs from A10 Networks